How to ‘Staff’ Your Digital Showroom
Now that visits to our showrooms are mostly done in the digital arena, a dealership’s website must provide accurate information to keep customers on their site.
Turning the Digital Retailing Journey into a Rewarding Experience
The word “journey” is defined as traveling from one point to another, usually taking a rather long time. It actually has a negative connotation to it, yet, this is how we describe the car buyer’s experience. Although the automotive dealership’s digital retailing experience has changed considerably over the last few years, especially recently, it’s still
How Home Auto Group Is Taking Care of Customers
Tucked into the foothills of Maine’s western mountains, Farmington is a college town of nearly 8,000 that is known for its outdoor activities and attractions. It is also the home of Home Auto Group, owned by Joseph “Mac” MacConnell. MacConnell grew up in South Jersey and in the car business. After a stint in the
Is Your Digital Retailing Tool Just Another Expensive ELead?
What is the customer’s journey like on your dealership’s site? Is it one of frustration? How many customers are only getting bits and pieces of information before they log off? While your site may incorporate a digital retailing tool with beneficial features, dealers need more than an expensive e-lead generator. It’s vitally important for a
CUSTOMER CONNECTION – Building A Long-Term Relationship
Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. It involves communication, but it is so much more. Why is connecting important? Because connected customers tend to become repeat customers, and repeat customers are vital to business success. Also, it is less expensive, and
HELP BUILD REPEAT BUSINESS & LOYALTY WITH CONSUMER FINANCING
Repeat business is the lifeblood of the automotive service industry and consumers appreciate and expect choices, and that includes financing. Many retailers offer multiple payment plans because they know that financing is not one-size-fits-all. For customers who qualify, a credit card dedicated to automotive needs, backed by a strong financial partner, is the best option
