How Price Expectations Can Tank Dealer Reputations
It’s no secret that dealers are enjoying record-breaking margins right now. Thanks to the squeeze on new inventory combined with soaring demand as we move into post-pandemic life, it’s never been more common for consumers to have to pay MSRP (or higher) to avoid missing out on a vehicle purchase altogether. This isn’t inherently a
The F&I Forbidden 20
Your Ultimate Guide to F&I Prohibited Practices
Is your dealership’s reputation an asset or a liability?
Online Reputation Affects Revenue Opportunity More Than Ever Before In 2021, every business owner should have at least a basic idea of what online reputation is and why it matters. From the earliest days of Google to the explosion of social media, the way companies are perceived online has directly influenced broader consumer sentiment, creating
Good Service Goes Beyond the Car
“We have a saying here,” says Simba Muffazal, owner of Merlin Complete Auto Care in Glendale Heights, IL. “Pretend like you’re working on your mother’s car. Make sure everything’s done right.” Muffazal speaks warmly about the diverse community his automotive repair shop serves. “We invest in technology. We invest in our skills,” he says. “We
Your Service Department’s Multi-Point Marketing Inspection
When was the last time you took a step back and looked at how well your service department functions from end to end? Does it operate like a well-oiled machine of transparency and technology, or is it riddled with inefficiencies that sap productivity and profitability while damaging the customer experience? Here’s an even better question:
Tunnel Systems for Auto Dealerships
Install a tunnel carwash at your dealership for faster throughput.
4 Ways Training Can Help You Succeed During this Time
Training can help your employees provide a consistent experience to every customer, every time.
Dealers: Capitalize on Pre-Sales Amid Inventory Shortages
By taking a proactive approach to identifying and engaging prospects, pre-sales have become a key way for dealers to meet customer demands and maximize their sales ROI.
EVs and Changing Digital Car-Buying Journey
With vehicle inventories at record lows, it’s harder for consumers to find the vehicle they want.
Knowing Your Defectors Is Half the Battle in Customer Conquest. The Other Half? Data-Driven Targeting
It’s only a slight exaggeration to say that many dealers would kill to know which of their competition is conquesting their customers. Understanding your retention and defection numbers, including which brands you’re losing business to and why, can produce insights into dealership weaknesses, marketing gaps, and other liabilities. But, knowing your defectors is only half
The Benefit of a Vehicle Buying Center and What You Need to Get Started
An in-house vehicle buying center can be a game-changer for your inventory sourcing strategy.
Are “People Also Ask” Results Sabotaging Your Dealership on SERPs?
It’s no secret that over the last couple of decades the internet has transformed how people access and process information – and not always for the better. Specifically, there’s a phenomenon known as “confirmation bias” that influences how people hunt down information via search engines and, as a result, the sentiment associated with your brand
