F&I Solutions Section: Play the Long Game With Your CRM
Look at your own CRM. You need it optimized for the long game. Do you have the right people following up to get the co-signer on a loan? Is someone locating a vehicle you don’t have on the lot?
F&I Solutions: How to Use Big Data, Not Applications, to Combat Margin Compression
The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.
F&I Solutions: Think Through the Sales Process to Ensure Customer Satisfaction
The finance team needs to get out of their offices and involved in putting car deals together whenever possible — and the best will do so. They earned their role as a finance director/ producer because they are the best closers in the store.
Customers Want Easy — Just Ask Alexa
According to a recent Driving Sales Customer Experience Study, 56 percent of customers said they’d buy more often if the process was not so difficult, and 99 out of 100 buyers expect their car purchasing experience to be “hassle-driven.”
You Can Handle the Truth: Preparing Your Fixed Ops Team for Growth and Success
What if all of your advisors sold an additional half-hour to an hour per ticket while increasing customer retention? How would this impact your shop’s ability to perform repairs and service in “a reasonable amount of time,” as many manufacturers’ surveys suggest?
Titles and the Need for Speed
Dealers have known for a long time that the title release process is time consuming and outdated. It’s time to accelerate and modernize this process the same way the rest of the dealership and car-buying processes have been updated.
Technology is Just Part of the Package
Phillip Battista is happy to see other companies start to take his position on one of his core tenants: The PPT Approach. No, not PowerPoint, but People, Processes, and Technology. He believes this is a basic rule for success in the automotive business.
Today’s Dealership Differentiator: Personalized Development
When people learn, they need feedback that tells them whether or not they are doing the right thing. Mastery requires feedback; so, the more you can provide feedback, the better your coaching and development efforts will be.
Are You Making a Common CRM Process Mistake?
Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind
as you develop your processes.
Onboarding the Right Employees for Handling the Phone in 90 Days
Setting a foundation isn’t an overnight process. ‘Hitting the ground running’ does nothing but set you and your new hire up for a train wreck. It takes new hires eight months to reach their full potential. Put the time in and do it right. A one-week onboarding process isn’t sufficient for new hires; learning takes time.
How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
Maximizing Transparency in Cleaning Automotive Glass
I spend a fair amount of time in detail shops and car washes, and without question one of the major technical problems these facilities have is getting clean, streak-free glass.
