CarSaver announces the appointment of Heather Pollard to the position of chief operating officer (COO).
Pollard joins CarSaver from USAA, where, as vice president and head of digital car buying customer experience, she was responsible for the company’s auto buying program strategy and day-to-day operations, and where her leadership led to a 25% increase in auto sales and a 23% increase in customer satisfaction.
“We are very excited Heather has joined the CarSaver team,” said Chad Collier, CarSaver CEO and founder. “CarSaver at Walmart experienced over 300% growth in 2019 and having a COO with Heather’s breadth of knowledge and experience in the industry will help continue our momentum. I admire USAA for their amazing culture and am impressed with the car-buying service they built under Heather’s leadership. We know she will make a big impact at CarSaver.”
When asked about the move to CarSaver, Pollard said, “Digital car buying is poised for rapid adoption as auto dealers, manufacturers and lenders recognize that customers are demanding change and expecting greater levels of transparency. With an incredible partner like Walmart, who is focused on saving customers time and money, and CarSaver’s mission to change the way the world buys and sells cars, we have a unique opportunity to bring all the stakeholders together to deliver an unparalleled experience.”
Pollard added, “My role is to harness the company’s resources and deliver these cutting-edge tools to the market as quickly as possible. I am honored to be a part of the CarSaver’s leadership team.”
There’s a major shift in automotive e-commerce as everyone is looking to expand their online experience. CarSaver’s e-commerce platform provides digital retail solutions for dealers, manufacturers and lenders to sell cars and facilitate loans online with unprecedented reach through the largest retailer in the world. A number of manufacturers, dealers and lenders have approached CarSaver to leverage its technology to expand their offerings and drive competitive differentiation.
“CarSaver has built one of the premier e-commerce platforms in the industry, and we are focused on addressing the No. 1 complaint in America — auto-related problems,” Collier said. “Our mission is to resolve these problems and help dealers, manufacturers and lenders deliver the full end-to-end experience that meets today’s customer demands.”
CarSaver recently relocated their company headquarters from Miami, FL, to outside Nashville, TN. The move to the Music City brings the company closer to the heart of the auto industry, including the headquarters of Nissan and Mitsubishi, as well as Walmart’s headquarters in Bentonville, AR. “Nashville has welcomed us with open arms, and we couldn’t be more excited to be a part of this great community,” said Collier.