arOffer Brings Powerful New Consumer Acquisition Tool to Market

CarOffer Brings Powerful New Consumer Acquisition Tool to Market

The enhanced CarOffer platform helps dealers generate instant traffic and sales during COVID-19 crisis.

CarOffer, the automated instant wholesale vehicle trade platform, announced it is bringing to market early a new consumer vehicle acquisition channel for its dealer partners — for free. Recognizing the challenges facing auto dealers during the pandemic crisis, CarOffer’s new feature is focused on helping dealers reduce overhead, drive traffic and generate sales. 

“The Consumer Buying solution is a product we planned on introducing later this year but given the unprecedented crisis COVID-19 has inflicted on our industry, we felt strongly that dealers need it now,” Bruce Thompson, CarOffer CEO and founder, said. “We want to help dealers drive incremental sales right now during this difficult environment. We’ll allow dealers to use the tool free of charge until we get this crisis behind us. Looking ahead, there will be uncertainty and volatility in auction lanes across the country as regions begin to lift restrictions. We are leveraging all of our solutions and capabilities to help dealers succeed and be prepared for the post-pandemic market.” 

The new Consumer Buying feature drives enhanced automation and efficiency to marketing and selling vehicles, bringing greater productivity to stores that may be closed or dealerships working with limited staff. It automates the delivery of co-branded invitations to eligible upgrade candidates in service drives as well as those in a dealer’s database. Dealers may also use the functionality on their websites to allow consumers to get instant offers for their vehicles. Once a consumer accepts an offer, the dealer partner may keep the vehicle or wholesale it on the CarOffer trade platform. 

Also included are world-class graphic design, marketing, data management and eligibility profiling with full DMS and CRM integrations.  The Consumer Buying solution is available for free to dealers during the pandemic, after which time special performance-based pricing will be determined. CarOffer does not use a subscription-based model for any of its products, and the company will continue to roll out new features and applications ahead of schedule during this crisis. 

In another effort to support dealers, CarOffer is prioritizing training and implementation for more than 900 dealers in its installation queue that want to use this time to get strategies set and ready now or for the post-crisis market.

For more information on moving up in the queue or to schedule a demo, click here, or contact CarOffer at [email protected] for more details.

You May Also Like

Work Truck Solutions Integrates Crestline Into National Marketplace

Work Truck Solutions expands its strategic partnership with Crestline Auto Transport, a premier nationwide vehicle shipping and logistics company.

API for nationwide shipping streamlines commercial vehicle buying process

Work Truck Solutions®, the leading authority on commercial vehicles, expands its strategic partnership with Crestline Auto Transport, a premier nationwide vehicle shipping and logistics company. Crestline will  embed their vehicle shipping functionality onto the Work Truck Solutions Comvoy.com platform. This new API technology offers Comvoy.com users real-time, upfront, delivery costs on every vehicle in inventory, enabling users to lock in costs prior to finalizing a purchase.

Alan Ram’s Proactive Training Solutions Releases Fully Updated Course for Auto Dealers

The two-part course provides updated scripting and strategies to support today’s industry with content tailored to existing market conditions.

$500,000 Gift to Fund Automotive Strategy Professor at Northwood University

Northwood University has received a $500,000 gift from distributor Subaru of New England to fund a new professorship.

Kia America Launches Military Veterans Technician Apprenticeship Program

Kia America announced the Kia Veterans Technician Apprenticeship Program.

Kia America Launches Military Veterans Technician Apprenticeship Program

Kia America announced the Kia Veterans Technician Apprenticeship Program.

Other Posts

Gunn Auto Group’s Operation Book Drop Benefits Soldiers’ Angels

More than 25,000 books were collected and distributed to service members throughout the world.

Dealer Trade Network Names New Senior Vice President of Sales

Dealer Trade Network, one of Louisville’s fastest-growing, privately held companies, has a new Senior Vice President of Sales.

One View Adds WebScan Functionality to Simplify Auto Dealership Document Management Process

Auto dealers can now scan documents directly into the Vault document management system by using any scanner that has a TWAIN-based driver

ACERTUS Appoints New Chief Operating Officer

ACERTUS has announced the appointment of Ross Rachey as its new Chief Operating Officer (COO) to drive the company’s growth.