Brightline Dealer Advisors Appoints SVP of Dealer Training

Brightline Dealer Advisors Appoints SVP of Dealer Training

Porter has more than 25 years of extensive, hands-on training and consulting experience in the automotive retail, wholesale and dealer wealth building segments.

Brightline Dealer Advisors announces the appointment of Joe Porter as senior vice president of dealer training. Porter has more than 25 years of extensive, hands-on training and consulting experience in the automotive retail, wholesale and dealer wealth building segments.

Prior to joining Brightline, Porter partnered with automotive dealers nationwide to drive sales and profit in variable operations. He is an industry authority on creating and facilitating actionable, current and compliant team training programs, both online and in-person.

Brightline Dealer Advisors announces the appointment of Joe Porter as senior vice president of dealer training.

Throughout his tenure, Porter served companies such as Gulf State Toyota and most recently American Financial Automotive Services (AFAS). He began his career serving dealers in the store as a district manager. His role evolved into developing and delivering F&I sales and compliance training programs created to solve complex opportunities. Porter has also consulted with various minority dealer associations including Ford’s and Chrysler’s as well as state associations, North Carolina Automotive Dealers Association (NCADA) and Texas Automotive Dealers Association (TADA) to name a few. 

“We are honored to welcome Joe and his family to ours. His entrepreneurial spirit, genuine, collaborative nature and deep industry experience make him an invaluable member of the Brightline team,” said Eric Dragoo, president and CEO of Brightline Dealer Advisors. “Joe is embedded in our industry at all levels. Because of this and his wealth of knowledge and expertise, he is the perfect leader to further enhance our best-in-class, dealer-centric training strategy.” 

Brightline’s dealer training is comprehensive and continuous. Through the company’s learning ecosystem, dealer partners rise to their fullest potential, with ongoing resources and support focused on a growth mindset. Brightline’s training is three-pronged:

  • Offsite Learning – Brightline Dealer Academy is an in-person classroom-style learning center at the company’s Dallas-based corporate headquarters that includes foundational skills in F&I and Leadership as well as a robust Train-the-Trainer course.
  • In Dealership Training and Coaching – To further skills and learning from our Brightline Digital Learning Platform and Brightline Dealer Academy, field teams train and coach dealer partners onsite at their offices, with tools tailored to their business needs so digital and offsite learning can move from theory to tangible business results.
  • Digital Learning – The Brightline Digital Learning Platform consists of world-class compliance training and certification and video-based learning on Sales, F&I and Leadership.

“I’ve been looking for an opportunity to provide this industry and its markets with the training they truly need to evolve and succeed. I found it at Brightline. This company and its team members are that vessel,” said Porter. “Coming onboard with Brightline is an opportunity I do not take lightly. I am humbled to be a part of this passionate group of professionals whose mission is to grow their dealer partners even if it means putting their dealers’ needs above their own.”

More information can be found at

You May Also Like

New eLEND Solutions Survey Underscores Challenges of Delivering Accurate Online Payment Quotes

Adding further challenge is the fact that over half of lenders and dealers report that payment terms are negotiated with the online customer before a lender decision.

A new snapshot survey of auto dealers and lenders, from automotive fintech innovator eLEND Solutions, reveals that 90% believe that AI-based pricing is contributing to inaccurate online payment quotes which, the vast majority say, is having an adverse impact on the buying experience.

Other key obstacles to delivering accurate online payment quotes, cited by survey respondents, include a reduction in lender transparency, mistimed and mismatched desking/lender decisions, and reliance on consumer-provided credit scores, all of which are contributing to payment quotes that are anything but “penny perfect.”

Experian Unveils Tool to Help Dealers Mitigate Fraud Losses

Fraud Protect is a web-based application that helps automotive dealers detect and prevent fraud while maintaining a positive shopping experience for the consumer.

CUDL Kicks Off 30th Anniversary Celebrating $458 Billion Milestone

Through CUDL’s network of credit unions, auto dealers are able to offer buyers competitive rates and flexible terms.

TruVideo Publishes ‘The Ultimate Guide to Inspection Videos’

The guide serves as a step-by-step guide to impactful videos in service departments, starting with getting buy-in from your technicians and advisors and going all the way through making the highest quality inspection videos for your customers every time.

Reynolds Releases Annual Retention Report, Examines Post-Pandemic Trends

In the 2024 Automotive Brand Retention and Defection Report, Reynolds and Reynolds looks at the impact those changing dynamics had on consumer behavior and retention.

Other Posts

vAuto’s AI-Powered Merchandising Solution Helps Dealers Promote Used Cars

The solution automatically creates a comprehensive story of each vehicle, highlighting the features shoppers value the most.

Modives Automates Insurance Verification Process

CheckMy Driver’s real-time, automated insurance verification system reduces transaction time while improving data security compliance.

Lotlinx Sentinel Helps Dealers Mitigate Inventory Risk

Lotlinx Sentinel leverages proprietary machine learning, artificial intelligence and data mining technologies to empower dealers to take control of their inventory.

Quantum5 Acquires Trivie

The acquisition enables Quantum5 to accelerate its mission of helping the industry provide today’s learners with a positive learning experience that drives retention and performance.