Auto/Mate Dealership Systems announced it has successfully completed all dealership management system (DMS) integrations with GoMoto, a developer of progressive technologies for automotive service lanes and showrooms. Auto/Mate DMS customers now have the option to use GoMoto’s Virtual Service Advisor Platform, a service lane kiosk that provides customers with a streamlined, self-led, check-in process.
“Consumers are becoming more used to self-service technology in retail environments, and GoMoto’s platform meets that need in the dealership service department,” said Mike Esposito, president and CEO of Auto/Mate.
“Working with Auto/Mate’s team made the integration process easy and inexpensive,” said Todd Marcelle, CEO of GoMoto. “We look forward to providing Auto/Mate’s customers with technology options to help them modernize and differentiate the customer service experience.”
With integrations complete, Auto/Mate’s dealership customers can use GoMoto’s Virtual Service Advisor platform to optimize the service lane experience, reduce workloads for service advisors and increase service revenue.
Silko Honda in Raynham, MA, has been an Auto/Mate customer since 2016. Director of Operations Geoff Ewell agreed to test the integrations and placed two GoMoto kiosks in the dealership’s service drive. “We wanted to create a frictionless environment for our customers where they could make their own choices on their own terms, and not have to wait in any lines to get their vehicle into the service queue,” said Ewell.
For Silko Honda, the Virtual Service Advisor platform increased efficiencies, service advisor selling opportunities and customer satisfaction. “It worked quite well,” Ewell said. “The integrations are seamless and customization options are unlimited. The GoMoto and Auto/Mate teams are excellent to work with and very attentive.”
Consumers can opt to use GoMoto’s Virtual Service Advisor kiosk to check-in, receive trade appraisals, update contact information and approve service recommendations. All data entry gets updated instantaneously in the DMS.
GoMoto has seen tremendous success with 89 percent of dealership customers stating that the kiosk made check-in easier and faster, while 95 percent of customers stated the kiosk answered all their questions.
Significantly, 20 percent of customers self-selected an upgrade or add-on service recommended during the check-in process, and 7 percent of customers opted to explore a trade-in/vehicle equity review offered upon check-in.
Virtual Service Advisor can be customized with a dealership’s branded interface, and includes equity mining capabilities and customized promotions.
Auto/Mate’s Service Merchandising Module provides dealerships with a wide variety of tools to increase service volume and streamline service department processes.
