Karmak and Mobile Dealer synergy will usher in a new era of innovation, customer growth and retention for automotive, RV, motorsports and powersports dealerships
Karmak, Inc. announced that they have acquired Mobile Dealer, the nation’s leading dealer mobile app and digital solution provider for automotive, RV, motorsports and powersports dealerships. The combination of Karmak and Mobile Dealer will usher in a new era of digital innovation and productivity for dealerships across every department in sales, service, parts, operations, and F&I, with the following digital product portfolio — Dealer Mobile App, Customer Portal, Loyalty Rewards, Monetized Coupons, Strategic Geofencing, Analytics, and Mobile Payments.
Dealers Go Digital
From research, to buying, to retention, digitization is revolutionizing the dealership retail customer journey. Together, Karmak and Mobile Dealer will help businesses unlock the true value of their systems, empowering customers to effectively manage their vehicles, service and parts, schedule service appointments, access detailed service history, view warranties, F&I purchases, redeem loyalty rewards, personalized coupons, order parts & accessories, and make mobile payments all through the convenience of their smartphones.
“We are excited to welcome the Mobile Dealer team and their clients to the Karmak family,” said Jim Allen, CEO, Karmak. “Unlocking customer data in the dealership’s systems and making it available for both the dealerships and their customers is key to increasing customer retention and driving storewide profitability. The more skillful a dealer becomes in applying data to grow customer intimacy and personalization, the greater the loyalty.”
“We’re honored to join the Karmak family! The synergy between our two companies is astounding,” said Tony della Busa, President & CEO, Mobile Dealer. “In today’s mobile-connected world, where just about everyone has a smartphone, the joint solution will help dealerships to better connect with prospects, convert them to customers, and effectively retain loyalty throughout their ownership lifecycle.”
“The Mobile Dealer acquisition complements Karmak’s growth strategy to transcend beyond traditional DMS,” said John Cowan, Vice President of Business Solutions, Karmak. “We are working to surround customers with an ecosystem of solutions that work together to provide a superior experience to our customers’ customer.”
Features & Benefits
As a vendor agnostic solution, dealerships, parts and service providers, rental, leasing, and logistic providers benefit from Mobile Dealer’s multi-brand interoperability across dealer management systems (DMS), customer relationship management (CRM), inventory systems, as well as OEM proprietary systems such as Navistar’s International 360 service management solution. Features and benefits include:
· Service Management. Enables customers to load their fleet on their smartphone, easily schedule service appointments, track service history, invoices, and F&I.
· Digital Showroom. Enable live inventory feeds with the ability to trade-in, pre-order, schedule test drives, and apply for financing.
· Mobile Payments. Give your customers the convenience to pay from their mobile phones, desktop computer or dealer mobile app.
· Loyalty Rewards. Automatically track and reward customers for frequent purchases in sales, service, parts, and F&I.
· Geofencing. Launch targeted notifications that alert active buyers when they drive into sales, service, and parts competitors’ lots, truck stops, and high traffic areas.
· Mobile Coupons. Increase customer spend on services, parts, inventory, and merchandise with compelling mobile offers.
· Lead Generation. When integrated with your CRM, dealers can grow their business with a lead generation program that delivers thousands of leads.
· Parts Request. Deliver a superior purchasing experience by enabling customers to easily order and pay for parts from the convenience of their smartphone.
