Associated Equipment Corporation (AEC) announced that Gary Mackey is retiring from his position as vice president of global sales and marketing effective Dec, 31, 2021.  Michael Schoenbeck has been hired as the new National Accounts Sales Manager for North America.   

“Gary has been instrumental in the growth of national account sales since joining our team thirteen years ago and has led our team sales strategy as vice president of global sales and marketing since 2013”, said Kim Cottle, president and CEO.  “Gary brought a wealth of experience in new product implementation and integration to drive sales and grow the OE and national account channels for our company; he is truly an industry icon and we are fortunate to have him continue representing Associated with OEM customers”.

“I’m really looking forward to this new chapter and continuing as a manufacturer’s representative for Associated Equipment with the OE channels.  It’s a great way to slowly transition from but not completely stop working in the industry and with the company I have been with for thirteen years,” said Mackey. 

Cottle continued, “we are also very happy to announce that Michael Schoenbeck is Associated Equipment’s new national accounts sales manager.  Michael has a great background as strategic account manager and product marketing manager for major automotive tool and equipment suppliers and he is very familiar with many of our current national account customers.  He is a fantastic addition to our team and will provide a seamless transition for our customers.”

“I’m excited to work with a company that has such a long history for quality and innovation,” said Schoenbeck. “I’m looking forward to adding tools to my toolbox and working to grow Associated’s market presence in the industry!”