Solera to Acquire Omnitracs and DealerSocket

Solera to Acquire Omnitracs and DealerSocket

These acquisitions will extend Solera's position as the preeminent global data intelligence and technology leader serving all constituents engaged in vehicle lifecycle management.

Solera Holdings, Inc. announced that it will acquire Omnitracs, a complete fleet management platform, and DealerSocket, a leading SaaS provider to the automotive industry. These acquisitions will extend Solera’s position as the preeminent global data intelligence and technology leader serving all constituents engaged in vehicle lifecycle management. 

Global Leadership in Vehicle Lifecycle Management 

With operations in more than 90 countries, Solera is the global technology leader operating in a highly complex vehicle lifecycle management ecosystem. Solera’s software and unique data assets power the value-chain of a vehicle from purchase to claims, repair and resale. These acquisitions will build upon Solera’s strategy to minimize complexity and reduce friction at all touchpoints in the vehicle lifecycle with fully integrated intelligent technology platforms.

“Solera is the driving force behind the rapid digitization of the vehicle lifecycle, delivering intelligent, data-driven, mission-critical solutions for our customers,” said Darko Dejanovic, chief executive officer of Solera. “These highly strategic acquisitions will enable us to expand into adjacent verticals and capitalize on emerging trends in our industry. Solera’s unique position in a large and growing market allows us to transform the industry through innovation, proprietary data assets, unmatched scale and deep customer relationships.” 

With Omnitracs, Solera will offer a unified platform that encompasses safety, productivity and maintenance solutions for commercial fleets. 

“By joining Solera, Omnitracs will be able to further extend our converged solutions, both in and on the vehicle, into fleet lifecycle management services while also extending our access to new markets,” said Ray Greer, chief executive officer of Omnitracs. 

The addition of DealerSocket’s cutting-edge platform completes an end-to-end suite of solutions for automotive dealerships, combining customer acquisition and retention solutions, inventory management, dealership management systems, e-titling and a unique service and maintenance platform. 

“The combination of DealerSocket with Solera allows us to offer dealerships a fully unified platform to simplify workflows and enables us to become the digital backbone across all areas of a connected dealership, simplifying and improving the retail experience. We are thrilled to join the Solera team,” said Sejal Pietrzak, chief executive officer of DealerSocket.  

The acquisitions are expected to close during the second quarter of calendar year 2021, subject to definitive agreements that will include customary closing conditions, including regulatory approvals. Financial terms were not disclosed. 

Kirkland & Ellis LLP is advising Solera on the acquisition. Greenberg Traurig, LLP is serving as legal counsel to Omnitracs and Ropes & Gray LLP is serving as legal counsel to DealerSocket.

Link: Solera

You May Also Like

Runway Growth Capital Provides Growth Investment to CarNow

The funding will enable CarNow to accelerate product development and enhance its suite of digital retailing solutions.

Runway Growth Capital, LLC (“Runway”), a provider of growth loans to both venture and non-venture-backed companies seeking an alternative to raising equity, announced a $40 million commitment to CarNow, a live-data automotive technology platform that helps dealers elevate the car-buying experience by transforming the way they connect with customers.

Orbee and EMG Integrate to Activate Audiences

Orbee’s data management continues to expand with EMG’s white glove approach to CTV and streaming audio advertising.

Paralyzed Veterans of America Receives Donation from Penske

This is the tenth year that Paralyzed Veterans of America and the Penske Automotive Group have partnered together.

Audi Napa Valley Expands into Fairfield

A joint venture between Schomp Automotive Group and Third Set Partners, the latest addition to Fairfield Auto Mall will open May 1, 2024.

ACE Appoints Kamal to VP Role

Tariq Kamal has joined Automotive Compliance Education as vice president of operations.

Other Posts

Xcite Automotive Acquires Pinnacle Automotive

Xcite is also welcoming two new board members as the acquisition enhances efficiency and boosts dealership profitability.

CARFAX Car Listings Approved for GM’s IMR Turnkey Program

This new collaboration helps GM dealers, including Chevrolet, Buick, GMC and Cadillac, save time and stretch budgets.

AutoSuccess Welcomes Kyle Alexander    

Kyle Alexander joins AutoSuccess after three years in TV news where he was a multimedia journalist and meteorologist.

Kyle Alexander, multimedia journalist
Innovative LITESTIX Work Light by BendPak Now Lasts Longer

The larger battery keeps the rechargeable hands-free light shining bright for up to 7 hours, making it easier to work under the hood.