New data sharing capabilities drive reliability from start to finish for deals worked between Dealertrack Registration and Title Solutions and CDK Global Drive DMS
To help increase dealership time savings and improve customer satisfaction, Dealertrack Registration and Title Solutions recently announced it has become a participant in the CDK Global Partner Program, the largest third-party marketplace of automotive applications and integrations.
This integration will provide dealers with data sharing capabilities between their Dealertrack in-state and out-of-state solutions and the CDK Drive DMS. As a result, dealers can now seamlessly push the deal from the CDK Drive DMS into their Dealertrack Registration and Title Solutions and back into the DMS when a deal is complete, helping reduce data discrepancies between dealer systems and improving operational efficiency in the sale and F&I process.
By simplifying the deal finalization process through this improved data workflow, this integration now mitigates the need for double data entry by automatically populating the DMS, addressing informational gaps caused by conflicting data between systems and policy variance by state.
“At Dealertrack, we are continuously seeking innovative solutions that ease the registration and titling process for our dealers,” saidKaitlin Gavin, vice president and general manager of Dealertrack Registration and Title Solutions. “Joining the CDK Partner Program furthers our commitment to ensuring dealers are equipped with the most accurate information for deal completion, which in turn reduces surprise costs at the end of the deal.”
The 2019 Cox Automotive Car Buyer Journey Study found less than half of consumers were satisfied with how long the purchase process took at the dealership, noting car buyers spend nearly three hours on average in-store.1 Dealers can now leverage information directly from the DMS during the registration and title stage of the deal process, creating a more efficient workflow and elevating the experience for their customers.
“We’re excited to introduce Dealertrack Registration and Title Solutions to the CDK Partner Program,” said Howard Gardner, vice president, Data Services at CDK. “They are a welcome addition to our vibrant program, which provides dealers with a range of choices and the assurance that their programs will be seamlessly integrated with our applications.”
