Webinars - AutoSuccessOnline
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Upcoming webinars
Search Engine Optimization for Auto Dealers: The Most Important Tasks You Can Do Yourself
Sponsored by Wikimotive
Date: November 30, 2021

Search Engine Optimization (SEO) can be a daunting task even for a seasoned professional, but there are some basic practices that can give your auto dealership a leg up. Join Wikimotive’s Dave Estey, a SEO professional with more than a decade of experience developing winning SEO programs, for a webinar about some of the top things you can implement today on your site to improve your SEO. No tech speak here, just a roadmap to getting your website looking better to search engines like Google and Bing.

- You’ll come away with a working list of things that can be part of your weekly practices immediately and without deep technical knowledge.
- We’ll demystify some of the core SEO terms and practices you’ve probably heard, but never had adequately explained.
- If you already have a company or internal team handling your SEO, you’ll come away with insights that will help you hold them accountable.

Past Webinars
4 Common Misconceptions about Digital Retailing – Learn the Must Have Secrets for Success
Sponsored by WebBuy
Date: April 21, 2021

Digital retailing solutions aren’t magic – they take more preparation than just signing an agreement with a vendor. This webinar will focus on 4 key areas for your store to focus on as you prepare, so you can achieve optimal conversion and achieve 25% or higher close rates.

Key takeaways from this webinar:

-How to know if you have complete management buy in
-Key elements of a quality digital retail solution
-How to “co-browse” and close the deal on the web or in the showroom
-Review marketing tactics that really work

Build An Amazing Video Strategy Today: Five Effective Video Strategies That Your High, Mid, and Low Funnel Shoppers Will Love
Sponsored by Flick Fusion
Date: April 13, 2021

Videos that are placed strategically throughout the buying cycle, in the right place at the right time, have the biggest impact on automotive shoppers. This webinar will discuss how you can utilize technology to maximize the impact of your video content, allowing you to seamlessly utilize your content across multiple touch-points and during every step of a shopper's journey, to provide the best online shopping experience imaginable while delivering more qualified in-market buyers to your dealership.

Why Your Company's Health Insurance Costs Might Be Down -- And How to Capitalize On the Situation
Sponsored by Dealershop
Date: March 24, 2021

The cost of employee health insurance is one of the biggest expenses a company incurs. Even a small percentage savings can have a huge impact on your bottom line, so you need to pay attention to the trends.

It's common knowledge that health insurance costs have been increasing at a high rate for decades. But the pandemic caused a shocking thing to happen: Health insurance costs went down.

Before you begin spending your company's potential windfall, you need to know why it happened. Attend this webinar to learn about the combination of factors that temporarily made employers' health benefit costs decrease -- and what you need to know as we prepare to emerge from the pandemic.

Our webinar presenters will discuss:
• The long-term trendline with employers' health insurance spending
• Why costs went down in 2020
• Strategies you can use today to optimize the current situation
• How you can prepare for cost increases in the future

Construction or Renovation: How to Specify the Right Combination of Door Types While Maintaining Budget & Brand Compliance
Sponsored by Hormann High Performance Doors
Date: March 16, 2021

In the past, selecting doors for your dealership was a matter of specifying the least expensive roll-up door available. Now, doors mean much more to the retail automotive building design and have become an integral part of the overall building appearance.

In this webinar, we will cover how to select the right combination of exterior door models during renovation or construction, while maintaining budget and brand compliance.

Key Objectives:

  • Gain an understanding of the types of high performance doors available and how to select them based on building location
  • Learn how to match your design and brand requirements with the appropriate door models
  • Learn how the correct door activation system contributes to efficiency and safety
Create Transparency & Certainty With Automated Vehicle Inspection
Sponsored by UVeye
Date: January 21, 2021

Traditional inspections are inefficient for dealers. It takes a lot of time to check the exterior of the vehicle, lift it to view the undercarriage, and examine tires. Often issues can go unnoticed, causing your dealership to miss out on potential upsells.

Attend this free webinar to hear a conversation between Glenn Hemminger of UVeye and Bill Weaver, General Manager of Mentor Kia. They will discuss the challenges of manual inspection at dealerships, and the potential benefits of automating these processes.

You'll learn about consistency in inspection processes, enhancing used car appraisals, and providing certainty of achieving inspection standards every time, that lead to better CSI and higher profitability.

How to Reach Your Service Absorption Goals and Increase Profitability in a Few Easy Steps
Sponsored by OptionSoft
Date: October 06, 2020

Every dealership in North America strives to maintain service absorption rates of 85% or higher — yet only a handful of dealers hit the 3-digit level of absorption percentage.

A dealer’s performance and service employees compensation are largely measured by your service absorption rate; however, the average dealer fails to reach 60%. In fact, according to NADA, the average dealer hasn’t averaged over 60% service absorption in over a decade!

The solution is simple, right?
•    Sell more cars
•    Write more repair orders
•    Sell more service
•    Add more service bays
•    Hire more technicians
That all takes time, money, real estate — and good luck finding techs to hire.

This webinar will provide solutions for you to reach your service absorption goals while increasing profitability, CSI & customer retention in a few easy steps that do not require all the heavy lifting the industry experts tell us is necessary. It’s time to look at this consistent issue from another perspective and become one of the dealers who reaches the OEM benchmarks and your leadership’s goals.

The New Way to Source Used Inventory
Sponsored by CarOffer
Date: August 18, 2020

Trying to source and manage used inventory these days is a bit like reading tea leaves. In the past few months, retail and wholesale prices followed trajectories few saw coming, and demand for used cars has increased steadily as consumers opt for private vehicles instead of public transit and ride sharing. Dealers have struggled to keep up with demand and follow a strategy that works. In this webinar, Bruce Thompson, CEO of CarOffer, will discuss the most effective, modern ways to manage the unexpected and guide dealers through strategies that will give them more control and more choices in managing their inventory.

Driving Profits by Aligning with Today's Buying Expectations
Sponsored by DealerSocket
Date: July 22, 2020

Dealers are struggling to get back to normal, trying to do more with less, but "normal" has shifted. So, what steps are you taking to protect your bottom line? Using powerful data insights from your own CRM and website, combined with more efficient lead handling, credit checks, payment processes, and creative ways to engage with customers after the sale, you can align your processes to the modern buyer's expectations today.

The Road to Recovery for Dealerships: Top Expense Reduction and Revenue Opportunities
Sponsored by StrategicSource
Date: June 11, 2020

Dealerships are under significant pressure to preserve cash and reduce costs today. Attend this webinar to learn about the best expense categories where you can reduce costs, and several new revenue generating opportunities to produce new revenues for your dealership.

This presentation will be based on extensive sourcing and benchmarking data produced by StrategicSource. You'll hear from Doug Austin, a veteran in the spend management industry, about which tactics generate immediate financial impact. In addition, he will provide estimated spend and recommended strategies to achieve those results including pricing strategies, business terms and more.

How Auto Retailers Can Survive and Thrive Beyond COVID-19
Sponsored by Outsell
Date: April 08, 2020

The landscape of the automotive retailer has drastically changed in a short period of time, and dealerships have had to pivot –- often before they were ready to. Now with the pandemic likely to impact the world and the automotive industry in particular for many more months, what else do auto retailers need to do to stay afloat and think further downstream?

Attend this webinar to hear from someone on the front lines: Michael Strasburger, marketing manager at Planet Honda/Hyundai. You'll also hear from a panel of industry veterans including David Kain, president of Kain Automotive; Michelle Denogean, CMO with Roadster; and Valerie Vallancourt, vice president of Marketing with Outsell. The presenters will discuss:
• The "Virtual Storefront": digital sales & service
• Better ways to engage customers during a time of crisis
• Ways to educate consumers on digital vehicle purchases
• How to catch up for those who have fallen behind digitally
• How dealerships can make the most of their time right now