Standardize Your Marketing Metrics for Better Results
Being able to measure more than just your results so that you can find the disconnect in your strategy is going to be key.
Podcast: Vital Metrics to Heed Ahead
Dennis McGinn, founder and CEO of Rapid Recon, discusses vital metrics dealers should heed in the months ahead.
Vital Metrics to Heed Ahead
A dialed-in T2L store puts structures and disciplines in place to sell cars before they get stocked in.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
The Overlooked Management Tool
For a myriad of reasons, many managers don’t hold regular staff meetings. Good staff meetings can focus a team, energize employees and engage them in ways ad-hoc interactions don’t.
Measuring Vanity Metrics Vs. Actionable Metrics
Measuring your dealership’s website traffic is a key factor in determining which digital marketing channels are profitable and which are not. With all of the various marketing options out there for your business, are you really sure that your dealership is measuring what truly matters most?
How Metrics Can Mess with Dealership Success
All metrics, regardless of what they say and how they are prepared for your consumption, require your brainpower, your experience and, ultimately, your good business judgement.
How Much Should You Invest in Your Time To Line?
How much money are you spending to manage your time to line (T2L) — the days it takes to get cars from acquisition through recon to sales-ready status?
Happy With Your Time to Line?
Time to line (T2L) is a must-have metric for every dealership, one a best-practices store cannot afford to do without or work from a guesstimate.
Why Applicant Sourcing Data is Critical to Dealership Hiring Success
If certain job boards or channels do not result in quality candidates, this is a clear sign you should reallocate your budget to other, more successful sources.
The Lies Green Arrows Can Tell
Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.
