metrics Archives - Page 2 of 2 - AutoSuccessOnline
Dealer Marketing Performance Metrics: How to Tell What’s Working

Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.

What’s The ROI on my Digital Advertising?

We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.

Dealership Managers Were Set Up to Fail

Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.

Podcast: Metrics for High-Performing Websites

Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com

Amanda Meuwissen Featured
Click-Through Rate: The Building Block of Successful Digital Campaigns

Digital marketing, at its worst, isn’t much better than putting up a billboard next to the highway and hoping that someone who’s interested in your message actually sees it.