Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Podcast: Inventory Tracking at Your Dealership
Mark Sargeant, sales and marketing manager for AutoMap, speaks with us about finding the right inventory tracking solution for your dealership.
Inventory Tracking – It’s Not Just for Dealerships
For many people, when you discuss the benefits of an inventory tracking solution, their mind immediately goes to dealership sales. In the dealer world, though, there’s more to it than just sales. Inventory solutions can be used to improve everything from audits with banks to rental car facilities to auction houses.
AutoMap Inventory Tracking Service Hits 40,000 Vehicles Tracked
Through AutoMap, a bluetooth enabled onboard diagnostics device (OBD) chip is attached to each vehicle, a simple set up that takes less than 30 seconds per vehicle. Once the device is enabled, each vehicle’s location is broadcast to the main software site, or AutoMap app on mobile, for tracking.
Four Surefire Ways to Optimize Your VDPs for Maximum Engagement
The aim of many marketing efforts is to drive qualified buyers to your dealership’s Vehicle Detail Pages (VDP). However, this is only half the battle.
Podcast: Evolving Your Dealership’s Used Inventory Strategies
DealerCue’s Adam Tobias talks with us about evolving your dealership’s used vehicle strategy — how to stock the types of vehicles your customers want and your people can sell. dealercue.com
Stop Offering Test Drives!
Attention all auto dealers: If you are looking to increase your bottom line in 2017 by saving your way into a profit…stop offering test drives. The costs associated with customer’s test driving your inventory can be astronomical, from the fuel to the insurance.
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
Solving the Automotive Digital Marketing Puzzle: Budgets, Inventory and Funnels
As a kid, I remember it taking me about an hour and a half to solve the original Rubik’s Cube. It was deductive “if-then” reasoning that got me through that task then and still guides me today. I’ll admit, though, that it sometimes takes me longer than an hour and a half to solve some of today’s automotive digital marketing puzzles (wink, wink).
