2020 Vision: A Clear Path to Increased Profits
Don’t worry too much on volume and gross with your goals, concentrate on how well your sales team follows the processes. If everyone is following the processes correctly, the closing ratio will take care of itself.
Since When Is Selling a Bad Thing?
The same dealers responsible for achieving impressive sales benchmarks will cross over the line to the backend of their dealerships and tolerate far too many underachievers who are losing thousands of dollars in additional gross profits. Are you one of those dealers?
Kentucky Dealership Puts Customers First
AutoSuccess sat down with Glenn’s Freedom’s Nathan Stahl, the general manager and operating partner, and Casey Dalton, the dealership’s service director, to learn more about the improvements they’ve made in Service and Parts and how they achieved an additional $400,000 in additional gross profits year over year.
How to Evaluate Your Parts Department
Don Reed wants to encourage you to think about your parts department’s level of service. To put it another way, does your parts department provide every customer the highest level of service they possibly can? Well, to answer that question properly we must first determine who is the customer he’s referring to?
How to Evaluate Your Service Director
Maybe you should consider re-allocating some of your advertising and marketing dollars spent on the front-end to the back-end. Why, you ask? Let’s do the math and see why.
Are You Spinning Your Wheels in Owner Retention?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best-ever year in fixed operations.
Keep Those Customers Coming Back!
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
The High Cost of Ignorance
For those dealers who are committed to make ongoing training a culture within their dealership, I’m betting this year will be another sales record in both sales and service.
How About a Little Support for Fixed Operations?
Any manager who wants to do better and learn to become a top performer would not hesitate to do whatever it takes to improve on pathetic performance metrics, not to mention add an additional $500,000 in retail gross profit.
What Value Do Your Technicians Provide?
If an average technician produces about the same gross profit as an average salesperson, one would naturally assume that each of these people deserve to share equally in the attention received from the general manager and/or dealer, right?
When Performance Is Measured, It Improves
Once you inspect what you expect, your employees will see that you care about their individual performance. You care about customer satisfaction. Reaching the goals you have set is important to you and therefore must be important to them.
