Marketing Tips for Electric Cars and Alternative-Fuel Auto Advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new vehicle shoppers are considering purchasing an EV within the next 12 months.1 With the rise of pioneers and challenger automakers, incumbent automakers are off to the
The ‘Amazon Argument’ Doesn’t Work Anymore
The pandemic hyper-accelerated the convenience economy and it’s here to stay.
Major Companies are Protecting their Brand with .dealer Domains
Just like area codes rolled out in the last century, so too will domain names emerge across the internet to direct traffic, automate searches and support scalability.
I’m a Franchised Auto Dealer. Should I Find a New Job?
Companies such as Amazon, CarMax, Google and Tesla were once thought to be outliers that would never change or impact the car business. But they have directly become engrained in the U.S. auto retailing landscape. Does this keep you up at night?
Digital Retailing Now an End-to-End Buying Experience
Intuitive, consumer-friendly technology facilitates the entire sale, from identifying the vehicle, setting a price, locking in a firm trade-in value, digitally auto-decisioning loan approvals, facilitating an “Amazon-like” checkout and taking possession of the new car.
Discovering Digital Retail Success
As the momentum behind digital retailing in the auto industry began to pick up speed a few years ago, Stephen Taylor Jr. and his father knew the time had come.
Darwin Automotive’s Darwin Direct Enables Auto Dealers to Provide Amazon-Like Self-Serve F&I Functionality 24/7
Dealerships can now empower customers to purchase, contract, e-sign and pay for F&I products 100-percent on their own, 24/7.
Customers Want Easy: Just Ask Alexa
Give your customers a pleasant surprise they’ll tell their friends about. Alexa isn’t the only thing that runs by word of mouth.
From Amazon to Carvana: How Your Dealership Can Learn from Disruptive Business Models
Traditional dealerships are no longer the only option consumers have when it comes to car buying. Disruptive business models from Amazon, Carvana and others are transforming the automotive industry and posing a risk to local dealers.
