Major Companies are Protecting their Brand with .dealer Domains

Major Companies are Protecting their Brand with .dealer Domains

Just like area codes rolled out in the last century, so too will domain names emerge across the internet to direct traffic, automate searches and support scalability.

 .dealer Domains Kicks Off Sunrise Registrations with Leading Trademarks from Finance to Retail to Automotive

Some of the world’s most recognized brands — Amazon, Apple, Beyoncé —registered with top-level domain (TLD) .dealer Domains last week during the launch of its sunrise period for trademarks. Retailers and dealers across all industries recognize the need to protect, promote and defend their brands in today’s all-digital world, and .dealer instantly signals authenticity and gives online shoppers confidence they are engaging with an approved dealer or retailer.

“We are thrilled with the early response to .dealer Domains among trademarks; brands like Rolex, Google, and Mercedes Benz clearly understand the value in protecting not just their own assets, but protecting their online customers as well,” said Andy Macleay, co-founder of .dealer Domains. “As more businesses are forced to operate online, it creates more competition — legitimate and otherwise — which could lead to lost customers, missed revenue opportunities, and brand dilution. When consumers are looking for a brand or business online, they will easily find them and know it’s legitimate with the .dealer domain.”

.dealer was launched with the current and future state-of-the-internet issues in mind. Today, brands rely on the dealers and retailers that sell their products — from Patagonia apparel to iPhones to Kindles — to do so with integrity. The rise in online retailers has accelerated due to the pandemic which forced more businesses to operate, almost exclusively, online, resulting in a sea spray of lookalike businesses and a muddled search experience for consumers.  

Looking ahead, there will be an inevitable future categorization of the internet. Just like area codes rolled out in the last century, so too will domain names emerge across the internet to direct traffic, automate searches and support scalability.

“Consumers do much, if not all, of their research and shopping online, even for high priced goods like a timepiece or high-end kitchen appliance. It seems only logical to make that process as simple, intuitive and seamless as possible,” continued Macleay.  “Dealers must distinguish their brand or business among the millions of .coms.”

The premium priced .dealer can be leveraged across multiple marketing platforms, from social media ads to radio to billboards. .dealer Domains is available exclusively to trademark holders until June 1, at which time registration will be open to general availability. The premium pricing model is designed to maintain the availability of desirable domains for dealers at one flat fee.

Links:
.dealer Domains

You May Also Like

S&P Global Mobility: US Auto Sales Sustain Muted Progress in March

With volume for the month projected at 1.27 million units, S&P Global Mobility analysts expect March 2023 to be up more than 11% from the month-prior tally, attributable to three additional selling days.

An uncertain economic environment and new vehicle affordability concerns keep March 2023 auto sales steady but unspectacular 

With volume for the month projected at 1.27 million units, S&P Global Mobility analysts expect March 2023 to be up more than 11% from the month-prior tally, attributable to three additional selling days. The expected March 2023 volume would be aligned with the year-ago period (with the same number of selling days), reflecting that sales momentum will be difficult to sustain given current economic headwinds and tailwinds.

Novel AI-based Car Dealership Analytics Platform Gives Consumers an Edge

Automotive technology platform Topmarq releases a new AI-based service aimed at giving consumers more transparency into the dealerships nearby using actionable data.

Automotive Technician Apprenticeship Pilot Program Unveiled

The pilot provides professional and life skills training, which will lead to 23 aspiring technicians being hired into apprenticeship roles in dealerships.

Dominion DMS Offers Trio of Webinars to Preview its Game-Changing DMS with $0 Core Fee

Franchised automotive dealerships throughout the U.S. are embracing the move by Dominion DMS to offer its VUE Core DMS platform for a $0 initial and monthly fee.

SVR Tracking Unveils Wireless GPS Device with 5-year Battery Life

SVR Tracking, a leading provider of asset management solutions for the automotive industry, has released its newest GPS tracking device.

Other Posts

Rooftop Solar Powers Toyota Dealership’s Sustainability Drive

Arlington Toyota has installed a 1,734-module, DC-optimized solar array on the rooftop of its 2.9-acre building in Palatine, Illinois.

Work Truck Solutions Integrates Crestline Into National Marketplace

Work Truck Solutions expands its strategic partnership with Crestline Auto Transport, a premier nationwide vehicle shipping and logistics company.

Alan Ram’s Proactive Training Solutions Releases Fully Updated Course for Auto Dealers

The two-part course provides updated scripting and strategies to support today’s industry with content tailored to existing market conditions.

$500,000 Gift to Fund Automotive Strategy Professor at Northwood University

Northwood University has received a $500,000 gift from distributor Subaru of New England to fund a new professorship.