Affinitiv and AutoLoop Complete Merger
The newly combined company will create the largest provider of data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle.
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
The Razor and Razor Blade business model utilizes a strategy where a product is sold on the front end with little to no profit margin, and all the profit is made on the back end.
Affinitiv and AutoLoop Sign Definitive Agreement to Merge
The combined company will continue to leverage its scale, resources and unique set of marketing, software and analytics offerings to drive innovation while providing clients with world-class levels of customer support for all Affinitiv and AutoLoop solutions.
The Power of a Good List
Marketing vendors talk a lot about strategy and messaging, but as we know, that’s only part of the equation. To maximize your return on investment, you also need a really good list.
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.
Podcast: Your Dealership’s Third-Party Data
Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.
Affinitiv Appoints Kevin McShane as Chief Revenue Officer
McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.
Affinitiv CEO Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019
Five trends that Eisenfelder has identified as having more immediate impact include declining front-end margins, improved product quality, more onboard technology, aging units-in-operation (UIO) and consumer expectations.
Affinitiv Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program
This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.
Affinitiv Now Participating in GMs Dealer Digital Solution Advertising Program
This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their digital advertising services.
Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform
Strategic partnership enhances digital capabilities for combined customer base.
Why Dealers Should Hop on the Subscription Bandwagon
Dealers will need to address convenience issues, as well as better identify preventive maintenance issues during scheduled idle time.
