Measuring Vanity Metrics Vs. Actionable Metrics
Measuring your dealership’s website traffic is a key factor in determining which digital marketing channels are profitable and which are not. With all of the various marketing options out there for your business, are you really sure that your dealership is measuring what truly matters most?
Freedom Auto Group – Improving Lives, Helping Customers
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
iHeartMedia Partners with AUTOFLYTE to Launch Exclusive Daily Automotive Sales Insights Tool
Data-driven analysis tool utilizes daily sales and market share data to optimize advertising campaigns for auto dealers.
The Future of Fixed Ops: DrivingLoyalty
DrivingLoyalty helps dealers build customer loyalty and boost retention from day one.
The Chatbot Won’t Save Your Business
Chatbots: the latest buzzword in the automotive industry. Effective solution or hype?
As all this talk about chatbots comes to the forefront of our lives, we need to take a hard look at reality versus science fiction. Right now, the machine-learning industry is the driving force of the chatbot ecosystem, while the technology world works toward the world of real artificial intelligence (AI).
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
Participating Dealers Can Now Use iMR Match Funds for the ELEAD1ONE Xchange Tradeup Program
Xchange uses intelligent data and equity mining technology triggered by service drive activity and DMS sales to bridge the gap between sales, service, and marketing.
Success Story: Discover How Audi Coral Springs and Audi Ft Lauderdale Did It
The Qvale Automotive Group is one of the major players in the automotive industry, and one of the reasons for their success has been steady, measured growth. Already having a large presence in California, the group expanded to Florida in 2010 and opened Audi Coral Springs. The company selected Glenn Grosso, who worked his way
How Better Hiring and Training Processes are Driving Change in the Industry’s Largest Dealer Group
Today, the turnover number for the average dealership is more than 70 percent. Automotive consulting firm ESI Trends is familiar with the challenges faced by the industry: It also partners with the NADA to produce the annual National Automobile Dealership Association Dealership Workforce Study.
Success Story: First Team Chevy Becomes No. 1 in 2016
Leading the Hampton Roads Area with a New Strategy Located in Hampton, Virginia, Hampton Chevrolet is one of 12 stores in the First Team Auto Group.[…]
