What’s Missing in the Car Buying Process? A Customer Point of View
If a customer can get last year’s top model delivered to their doorstep, how willing are they to endure a poor experience? In this new world of “digital retail” how can you simplify all of this for your customers and future proof your dealership?
ActivEngage Partners with CreditIQ to Redefine Car Buying with Most Advanced Financial Tool
Along with ActivSEO and AcceleRater, the retailing platform is part of ActivEngage’s customer journey optimization suite.
Majority of Americans Would Consider Buying Used Vehicles
The Ally Financial study shows that more than half of consumers said they would feel most comfortable buying used vehicles at a dealership that sells both new and used vehicles. This was much higher than any other category.
DealerPolicy Study Shows Car Buyers Looking to Purchase Auto Insurance as Part of Car Buying Process
The study revealed that car buyers want to see competing insurance quotes from multiple carriers while at the dealership. If customers could save money on their auto insurance during the car buying process, they would use the cost savings to purchase a nicer vehicle or a warranty or other F&I products.
Personalization Enabled by Automation and AI Will Greatly Improve Car Buying and Ownership
The Cox Automotive Car Buyer Journey Study indicates that technology used smartly delivers a more personalized, customer-based approach to selling that helps U.S. auto dealers build better, long-term relationships with their customers.
Autotrader Launches New Marketing Campaign to Improve Car-Buying Experience
Autotrader announced it is launching a new “Finally, It’s Easy” integrated national marketing campaign designed to bring excitement and ease back into the car-buying experience.
Car Buying Should Not Resemble a Hostage Situation
Many dealerships embody high standards and seek to improve the customer experience but find it challenging to boost consumer confidence. Here are a few ways to provide a positive collaborative experience for your customers.
Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution
The solution increases transparency and improves trust between the dealer and customer to ultimately drive engagement, deliver stronger leads and increase sales.
WebBuy Merges with Webgrain as Demand for Car-Buying App Grows
WebBuy co-founders Steve Zabawa and Tom Murray said it was time to take the app to the next level. The merger with Webgrain, which closed June 16, adds full-time development resources to the WebBuy team.
Digital Retailing: Creating a Car-Buying Experience with Less Hassle and More Fun
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
