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The Alliance Promotes JC Washbish to President

Washbish will work directly with the Alliance board of directors on organizational directives, business development and industry relations.

The Alliance - JC Washbish
Everyday Actions, Monumental Outcomes

It is in the quiet moments of consistent work that our skills are sharpened and our goals are realized.

True success is the product of a daily grind, forged from focus, dedication and perseverance.
Bridging the Communication Gap: Dispelling the Opt-in Text Myth in Dealership CRMs

There are common misconceptions harbored by some CRM providers in the automotive industry that are hindering dealers’ communications with their customers.

Transtar Holding Co. Acquires Arch Auto Parts

Arch Auto Parts, which has 21 locations throughout New York City and surrounding areas, will become part of Transtar’s NexaMotion Group.

Transtar Holding Company has acquired Arch Auto Parts
Scalpel or Machete? Cut Marketing Wisely

Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.

December 2023 cover feature-Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Kelley Blue Book Unveils 2024 Best Buy Award Winners 

Organizational guru Janelle Cohen teams with Kelley Blue Book to highlight standout features in winning vehicles and share insider hacks for a clutter-free commute.

Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

It may be the time to rethink how to leverage music that can create an enhanced buying experience.

leveraging your overhead music to create the ultimate customer and sales experience.
How to Engage with Digital Natives

The key to unlocking their wallets is learning to effectively engage with them, which means adapting to their preferences and behaviors.

Digital natives encompass two generations that have grown up in the digital age: Millennials and Generation Z.
Solving the Technician Shortage: A Perspective on Recruitment and Retention

An industry veteran shares valuable insights on how dealerships can attract and retain top-tier technicians.

mechanic or technician working under the hood of a vehicle
NADA Show 2024 Welcome Reception: A Night Under the Sphere

Experience the ultimate NADA Show welcome reception at the Sphere, featuring Postcard from Earth.