Customers’ needs have evolved. The usual dealership browsing, haggling and purchasing process has been turned on its head. Now, car buyers research, price and decide online long before they ever step foot on the lot and your strategy needs to factor this in.
Reuters Events: Automotive Retail (June 1-2, MGM Grand, Las Vegas) is here to provide your team with the one-stop shop for actionable takeaways and insights from the industry’s leading figures.
Key Sessions Include:
Reuters News Interview:
- Elena Ford, Chief CX Officer, Ford Motor Company
- Joe White, Global Automotive Editor, Reuters
Keynote Case Study: Define online channels to create an experience that is uniquely your brand
- Bill Nash, President and CEO, CarMax
Reuters News Interview: The digital ramifications of the global supply chain crisis
- Allyson Witherspoon, CMO, Nissan US
- Joe White, Global Automotive Editor, Reuters
Panel Discussion: Modernize and personalize the retail experience
- Steve Greenfield, CEO and Founder, Automotive Ventures
- Christina Schwendeman, CMO, Morgan Auto Group
- Kerri Wise, CMO, AutoFi
- Amira Aly, Director of Global Financial Services, Lucid Motors
Keynote Case Study: Embrace ecommerce and adopt the lessons of direct to consumer industries
- Alex Vetter, CEO, Cars.com
With over 30+ senior visionaries on stage and 300 more in the audience the time has never been better to come together and plot the next decade and how we move the car buying journey into the future.
The Industry-Leading Agenda Includes:
- Bill Nash, President, and Chief Executive Officer, CarMax
- Allyson Witherspoon, Chief Marketing Officer, Nissan US
- Alex Vetter, Chief Executive Officer, Cars.com
- Peter Scherr, Chief Marketing Officer, Vroom
- Mike Darrow, Chief Executive Officer, TrueCar
- Christina Schwendeman, Chief Marketing Officer, Morgan Auto Group
- Rachel Richards, Chief Marketing Officer, Sonic Automotive
- Randy Parker, Vice President Sales, Hyundai Motor America
- Judy Wheeler, Divisional Vice President, Nissan Sales and Regional Operations, Nissan US
- Meghan Haslemann, Vice President Marketing, Autonation
- Suzanne Valentin Guzzo, Director of Global Customer Transformation,Cadillac
- Joe White, Global Automotive Editor, Reuters
“The need to blend both digital and physical and rethink entirely the role of the dealership has never been more apparent, and essential,” said Paul Bergamini, senior conference director for Reuters Events Automotive and Mobility team.
“This event is unique in the sense that we are bringing together a blend of senior leaders and visionaries from the big dealerships, the household name OEMs and also the disruptors and new entries causing a stir,” said Bergamini.
Auto Retail USA 2022 is expected to attract more than 300 attendees and will feature more than 20 senior speakers debating a host of industry-driven agenda topics, grouped under four pillars:
- The Future of Automotive Retail
- The Dynamic Relationship Between OEMs and Retailers
- Stay Competitive and Meet the Expectations of the Modern Consumer
- The Coming Era of Electrification
Auto Retail USA 2022 will take place online on June 1 and 2. For more information, visit https://events.reutersevents.com/automotive/retail-usa or write to [email protected].
