Proactive Dealer Solutions Appoints Pat Reininger as CEO

Proactive Dealer Solutions Appoints Pat Reininger as CEO

Reininger has over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and supplier partners specializing in CX SaaS, AI, and data technology.

Proactive Dealer Solutions announced the appointment of Pat Reininger as chief executive officer. Jason Beckett will continue in his role as president and chief operating officer, focusing on driving further product innovation and operational excellence.

“I’m excited to welcome Pat to our leadership team. His exceptional global automotive track record, leadership expertise, and customer-centric focus make him ideally suited to lead Proactive Dealer Solutions into our next chapter of growth in his position as CEO,” said Beckett.

Pat Reininger

Reininger has over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and supplier partners specializing in CX SaaS, AI, and data technology. He has an executive leadership background that spans general management, sales and marketing, revenue growth, and transformation across global markets and industry segments.

Before joining Proactive Dealer Solutions, Reininger held key leadership roles within Cox Automotive, Affinitiv, Experian Automotive, R. L. Polk, and Chrysler Canada. He has also had domestic and international assignments in the U.S., Canada, the UK, Europe and Asia-Pacific.

“Pat’s deep industry knowledge, passion for solving complex customer problems, and building high-performing teams will help him unlock market opportunities and further position Proactive Dealer Solutions as the trusted partner in the industry,” Beckett added.

Reininger holds a Master of Business Administration degree from the University of Windsor, Windsor, Ontario. He will be based out of Charlotte, North Carolina.

“I’m thrilled to be joining such a strong team at this critical time in the industry. The need to deliver a best-in-class customer experience while reducing costs is a challenge Proactive Dealer Solutions is uniquely positioned to help solve,” Reininger stated.

Proactive Dealer Solutions is known for helping customers maximize their potential by turning mishandled opportunities into opportunities for growth. Two examples of differentiation include:

  • Expertise in Modern Retail: Proactive’s team of Performance Coaches work in-dealership and virtually to build top-performing dealership teams through Modern Retail training which focuses on delivering exceptional customer experiences (CX) and lead management best practices. (
  • Product Innovation: Innovative solutions including, automotive’s first Generative AI-driven Digital Voice Assistant built specifically for service scheduling, improve CX while reducing cost. Leveraging proprietary historical data from millions of real voice conversations within the automotive industry and applying Natural Language Understanding ensures that delivers a personal, professional, and accurate experience every time. (

You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.