Proactive Dealer Solutions Appoints Pat Reininger as CEO

Proactive Dealer Solutions Appoints Pat Reininger as CEO

Reininger has over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and supplier partners specializing in CX SaaS, AI, and data technology.

Proactive Dealer Solutions announced the appointment of Pat Reininger as chief executive officer. Jason Beckett will continue in his role as president and chief operating officer, focusing on driving further product innovation and operational excellence.

“I’m excited to welcome Pat to our leadership team. His exceptional global automotive track record, leadership expertise, and customer-centric focus make him ideally suited to lead Proactive Dealer Solutions into our next chapter of growth in his position as CEO,” said Beckett.

Pat Reininger

Reininger has over 25 years of global automotive industry experience spanning dealer retail, manufacturing, and supplier partners specializing in CX SaaS, AI, and data technology. He has an executive leadership background that spans general management, sales and marketing, revenue growth, and transformation across global markets and industry segments.

Before joining Proactive Dealer Solutions, Reininger held key leadership roles within Cox Automotive, Affinitiv, Experian Automotive, R. L. Polk, and Chrysler Canada. He has also had domestic and international assignments in the U.S., Canada, the UK, Europe and Asia-Pacific.

“Pat’s deep industry knowledge, passion for solving complex customer problems, and building high-performing teams will help him unlock market opportunities and further position Proactive Dealer Solutions as the trusted partner in the industry,” Beckett added.

Reininger holds a Master of Business Administration degree from the University of Windsor, Windsor, Ontario. He will be based out of Charlotte, North Carolina.

“I’m thrilled to be joining such a strong team at this critical time in the industry. The need to deliver a best-in-class customer experience while reducing costs is a challenge Proactive Dealer Solutions is uniquely positioned to help solve,” Reininger stated.

Proactive Dealer Solutions is known for helping customers maximize their potential by turning mishandled opportunities into opportunities for growth. Two examples of differentiation include:

  • Expertise in Modern Retail: Proactive’s team of Performance Coaches work in-dealership and virtually to build top-performing dealership teams through Modern Retail training which focuses on delivering exceptional customer experiences (CX) and lead management best practices. (
  • Product Innovation: Innovative solutions including, automotive’s first Generative AI-driven Digital Voice Assistant built specifically for service scheduling, improve CX while reducing cost. Leveraging proprietary historical data from millions of real voice conversations within the automotive industry and applying Natural Language Understanding ensures that delivers a personal, professional, and accurate experience every time. (

You May Also Like

Physical Audits Support Software in Thwarting Dealer Cybercrimes

Dealerships face rising cybercrimes and must prioritize frequent physical security audits alongside software compliance tools.

As cybercrimes against auto dealerships escalate, dealers must recognize the importance of conducting frequent physical security audits to supplement any software-driven compliance tool they may be using. This advice comes from Terry Dortch, a leading dealership compliance expert at Automotive Risk Management Partners, whose knowledge in this field is unparalleled.

SafePoint Introduces Enhanced Features

SafePoint’s new features were made to monitor inventory, recapture lost service revenue, and supercharge retention.

Reynolds and Reynolds to hold Automotive Amplifiers Contest

The Automotive Amplifiers Contest carries $15,000 in prizes and celebrates individuals at dealerships who are amplifying retail automotive.

EpiCar Announces First Auction Event

EpiCar’s first auction event on June 17 will aim to connect dealers directly with private car sellers for efficient inventory sourcing.

CXAUTO 20th Anniversary, June 11-12 in Marina del Rey

Over the past two decades, the CXAUTO summit brings together senior leaders to discuss the future of the customer journey.

Other Posts

Former Cox Automotive and LivePerson Executive Joins Impel

Seasoned automotive executive Skip Dowd joins Impel to continue expansion of the company’s global AI partner ecosystem.

ATI Summit Brings Together Auto Tech and Investment Leaders

The highly anticipated AutoTech Investments Summit (ATI) returns on June 10, 2024, at the Ritz-Carlton in Marina del Rey.

izmocars Launches ReviewSoda

izmocars and ReviewSoda is leveraging AI to revolutionize online reputation management for auto dealerships.

Dominion DMS and Gather Announce Integration

This seamless collaboration ensures compliance, minimizes fraud risks and eliminates administrative burdens.