Selling the Complete Strut Job
If you have a vehicle that’s a candidate for loaded struts, you may be thinking, “How can I sell a job that may be twice as expensive?”
Keep Your Floor Jacks from Getting Jacked Up
Like all equipment, floor jacks should be inspected regularly for damage and kept clean.
6 Best Practices for Auto Marketers in a Post-Pandemic World
Auto marketers should tailor their campaigns to speak to the unique mindsets and shopping behaviors of their target customers.
Doubling Down
How Murgado Automotive Group aims to improve customer satisfaction — and the industry’s reputation — with its technology-driven sales process.
Toyota Dealership Entertains Customers with Galileo Video Wall
The Galileo-based customer lounge video wall displays a wide variety of content, including local and national broadcasts, news, and sporting events, Toyota advertising, dealership promotions, service/repair status, time-to-completion information, and customer testimonials.
Ceramiseal Launches Nationwide, Helping Dealers Gain More Profit Per Policy
The experience links 11 touchpoints between the end of vehicle negotiations and entering the F&I office on one customer-driven interactive tool.
BendPak Redesigns MaxJax Portable 2-Post Lift
The MaxJax can be used in areas with ceilings as low as 8 ft. and can be put away when the work is done.
Adthena Launches ‘Local View’ Location-Based Search Intelligence
New solution gives car dealers greater clarity on consumer and competitor search behavior at the local level, helping them reach and target the audiences that matter most, wherever they are.
PureCars, Facebook: Social Marketing Tools’ Impact on Dealer Advertising
The study shows how today’s digital advertising resources measure and attribute offline sales back to Facebook/Instagram.
Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity
Newly released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations.