Digital Menus vs Paper Menus – The Human Factor
Knowing how to utilize a digital menu to build a relationship with customers could be a big game changer for your F&I profit margins. Otherwise, a digital menu may be just another piece of dead iron that sits idle collecting dust.
Comfort is Killing Your Dream — Discomfort Will Launch You Forward
If you want to smash your goals and fly to heights you’ve only dreamt of, you need to change your environment.
Are You Making What You Should in Fixed Ops? Part 2
Implementing changes and the training process dealerships need to provide your fixed operations team with the skills they need to accomplish their goals.
How Often Should You Train?
Consistent training means adding hours to an already long work week. A well-trained team will benefit the entire dealership.
Are You Making What You Should in Fixed Ops?
If your Net is not increasing, compare your year over year Sales, Gross Profits and Expenses to help you determine if your Sales and Gross Profits are too low or if your Expenses too high … or is it BOTH?
Motive and Educate: What Your Team Needs From You as a Leader
No matter which vehicles you sell, what services you provide or how long you’ve been in business, your most valuable resource will always remain the same: your people. Those who make up your team will be your greatest asset or your greatest liability. As a leader, either of a team or of the entire company,
Are Your Customers “Attitudinally Loyal” – And Why Should You Care? (Part 1)
Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles and service from your dealership over time, out of habit or necessity.
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
The “Be Happy” Attitudes
Believing is becoming. This positive attitude will be the difference that makes all the difference in the success of your organization and your life.
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
