High Performance Doors Are a Design Priority
With many of our nation’s auto dealerships rapidly expanding and renovating, there are important design considerations and equipment selections to be made during the process. New facility image requirements and the ever-growing equipment technologies offered to this industry have made the equipment selection process a full-time task.
Understanding Rewards
A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.
Use a Multi-Bureau Approach to Generate More Sales and Gross Profits
“Process, as you know, is essential for any dealership. A consistent procedure to pull all three bureaus at the right time in the sales process before desking the deal is critical to maximizing the benefits of score variance.
How to “Rev” Up Your Customer Experience
All companies, regardless of industry, strive to provide great customer service. But in the automotive industry, where car purchases can take hours of a person’s day, dealerships need to focus on providing a positive customer experience.
Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?
Increasing Automotive Sales Results With Artificial Intelligence
From more conversations come more showroom visits and increased revenue. It’s not a question of if you need this technology to stay competitive; it’s simply a question of when you’ll ultimately implement it.
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
Stop Offering Test Drives!
Attention all auto dealers: If you are looking to increase your bottom line in 2017 by saving your way into a profit…stop offering test drives. The costs associated with customer’s test driving your inventory can be astronomical, from the fuel to the insurance.
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to