Ruthless Marketing: Schomp Automotive Group
Schomp Automotive Group wasn’t content to sell cars the same way as their competitors. See how they’ve structured their marketing efforts to better connect with both new clients and established customers by taking into account the changing ways they prefer to shop.
Are Customers Just Passing You By?
With heavy traffic and congestion, sometimes a customer will only have two seconds to glance over and scan your lot. Sometimes the simplest of messages will grab his or her attention and ultimately make a big difference in your bottom line.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
Client Command Named an Inc. Magazine Best Workplace 2018
Client Command was a standout for employee engagement among thousands of applicants, nationwide.
How the Experience Economy Will Drastically Change the Automotive Industry in 2018
More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
