Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Podcast: Boosting Lease Retention with Phone Campaigns
Michael Markette of CallRevu joins us to discuss using the phones to boost your dealership’s lease retention numbers. callrevu.com
Podcast: Fixing Your Phones
CallRevu’s Michael Markette joins us to discuss fixing the phones at your dealership. Michael Markette http://www.callrevu.com/
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
