From Extravagance to Necessity to Customization and on to Organizational Personalization
Today, dealerships need a Website that provides a personalized shopping experience and allows the shopper to have a social connection and feel they know the people with whom they are planning to do business. How did we get here and where will we go next? Let’s examine the path we took to where we are
Maintaining Your Positivity and Strengthening Your Career Track in Dealership Sales
Salespeople face a variety of obstacles in their day-to-day work, from customers looking to get the rock-bottom price to slow sales days to no-show appointments. The ability to maintain a positive mindset is crucial to finding success in sales. While the individual is ultimately responsible for his or her own attitude, management can help to
Three Hidden Problems That Damage Service Retention and How to Fix Them
As a manager, you know your service department inside-out. If there were a problem with your processes or your team, you’d know. Wouldn’t you?
WANT TO REACH YOUR GOAL? DO THIS…
Years ago, I worked for a guy who beat a couple of sayings into my brain. The first was, “A goal without a deadline is a dream.” We’ve all heard that one before — everybody dreams of success; that’s why we’re in this business. And yet, the most important word in that phrase is not
WANT TO MAKE 2017 A SMASHING SUCCESS? LOOK NO FURTHER THAN SERVICE CALLS
Coming off of an extremely successful 2016, you may be wondering how you can best keep this momentum going into the New Year. The answer is simple: service calls. Google research shows that 60 percent of consumers who perform mobile searches regarding parts, services or cars will make a phone call first. Yet, according to
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
The Dealership’s 2017 New Year’s Resolution List
As January 1st quickly approaches and everyone reminisces over their 2016 successes and regrets, for some, the latter of the two weighs more heavily. However, the promise of a new year brings hope and a fresh, optimistic perspective. Just as we discard our old calendars and reset the financial books, the New Year gives us
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
IT’S TIME TO TAKE ADVANTAGE OF FACEBOOK AND GENERATE LEADS
For decades, auto dealers have combed the Earth in search of the ever-elusive sale or tool or marketing program to steal car buyers from their competitors’ backyard. For years, direct mail salespeople by the dozen have promised to have the secret proprietary formula for success. Dealers have tried and sometimes succeeded and sometimes failed, but
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may