Tech-Savvy Dealership Enjoying Social Media Lead Success
Third-generation car dealers and brothers Doug and Andrew MacIver own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. Their grandfather, uncles, father and now they have operated dealerships in the area and they have a track record of success. Ride Time specializes in custom trucks, but retails vehicles in every category. They
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top
“Hey Siri, where can I get an oil change?” This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops
“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.
Credit Information Emerges as Important Informational Tool to Drive Incremental Sales
The auto industry has done well the past eight years. Since bottoming out at approximately 10.4 million in new vehicle sales in 2009, the industry has attained an average annual growth rate of 7.6 percent for new vehicle sales. The near-decade momentum, which culminated in approximately 17.46 million new vehicle sales in 2017, meant growth came much easier than normal for most automotive retailers.
Don’t Let the Modern Gold Rush Take Down Your Business
Historians credit Sutter’s Mill, near present-day Sacramento, as the epicenter of the 1849 California Gold Rush. The mill’s owner, a German immigrant named John Sutter, owned 50,000 acres in the area when one of his employees discovered gold in the river near the mill. Though Sutter tried to keep the gold a secret, word
Use Social Media to Flood Your Dealership with Leads
Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources, it is important to consider the cost per lead, lead volume and the quality of the leads. At the end of the day, it is
Do Your Homework Before Choosing a Business Partner
I know this will come out after the big show but, as I’m writing this article, I’m sitting on the plane traveling to NADA right now. As I do, I’m overhearing a couple of dealers in the row behind me talk about the vendors they have appointments to see during the convention and what solutions