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SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences

In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. ​ Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing

DATA DRIVES VIDEO MARKETING RESULTS

Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to

HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES

Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them

VIDEO — GIVING CUSTOMERS WHAT THEY WANT

​Wael Ghali is the president at the Coral Springs Auto Mall, located in South Florida. Ghali has more than 20 years in the automotive industry and, since taking his current role in May 2015, has increased sales at the Buick GMC store by 40 percent, brought the Kia store to No. 1 in South Florida,

CAPTURE CUSTOMERS’ ATTENTION — AND BUSINESS — WITH TEXT MESSAGING

The Vinart Auto Group has three franchise dealerships in Pennsylvania and another in New Jersey. The group consists of an Acura dealership, a Honda dealership, two Hyundai dealerships and two used car locations, as well as a dedicated collision facility. Andy Wright is a second-generation dealer with more than 400 employees. The Vinart Auto Group

TAKE A LOOK AT NOLA BEYOND NADA

The 100th NADA Convention and Expo will take place in New Orleans this year, and while there’s certainly enough going on there to keep you occupied, you might want to consider taking a day or two to explore The Big Easy, a city with a unique blend of history, mystery music, food and attractions. Its

AutoAlert

AutoAlert is the automotive industry’s leading data-mining and sales opportunities platform that helps dealerships identify high-quality leads, increase volume of retail trade-ins and improve customer retention. Our proprietary data-mining software enables you to anticipate your customer’s needs and leverage critical information based on six types of alerts. Our extensive training program trains you on the

Alloy Wheel Repair Specialists

Alloy Wheel Repair Specialists (AWRS) consists of professional operators and certified technicians who provide expert wheel repair and replacement services. AWRS currently operates in 47 states, over 17 countries, and is rapidly expanding to meet the growing demand for full-service alloy wheel repair services. Our customer base includes OEMs, auto dealerships, collision shops, insurance companies,

ActivEngage

ActivEngage is the most trusted brand in automotive live chat. Our proprietary chat software, real-time business intelligence and fully-managed chat solution inspire conversations that create powerful first impressions and lasting relationships between the website shopper and the dealership. Each solution was created to meet the specific needs of our dealership customers. ActivEngage is #121 on

Podcast: Taking on 2017

AutoSuccess would like to wish you the best for New Years and is ready to help you take on 2017.