Want to Sell a Car In Two Hours or Less? Here Are Two Technologies That Can Help
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth between salespeople and their managers to long wait times and confusing menu presentations in the F&I department, customers often rate this as their least favorite aspect of the car-buying process.
Podcast: Getting Input When Problems Arise
We’ve returned to some of our past guests to ask them the best ways they’ve found to get input from their teams when problems arise.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Don’t Let the Modern Gold Rush Take Down Your Business
Historians credit Sutter’s Mill, near present-day Sacramento, as the epicenter of the 1849 California Gold Rush. The mill’s owner, a German immigrant named John Sutter, owned 50,000 acres in the area when one of his employees discovered gold in the river near the mill. Though Sutter tried to keep the gold a secret, word
Cut Through the Noise with Omni Channel Marketing
From the moment you open your eyes until the second you turn off your phone and lay your head down to sleep, there are a multitude of companies competing for your mind and dollar space. You’re bombarded by persuasive imagery and language produced at a rapid rate and output — all designed to prompt a
Your Customers Will Pay More
The best way to gain and retain customers is by providing services that other dealerships won’t, and making sure that the customers know you value their business. Happy customers not only continue to do business with you, but will often pay more if they value the relationship. In my years in the car business, I’ve
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to see statistics from an NADA Workforce Study stating that only 8 percent of women occupy key positions in our national automotive dealerships. This study also reports that women still work in positions
Help Your Dealership by Helping Your Customers in the New Year
It’s a New Year. Everyone is hoping to lose all that extra holiday weight, save money or become more organized. Or, if your customers are looking to incorporate their car needs with other goals they made, be sure to let them know your dealership is here to help. But now that it is already February,
What Does Your Service Department Say About Your Dealership?
Is your service department as clean and well organized as your showroom? Would you like a live feed of your service department as the header on your homepage?