IT’S TIME TO TAKE ADVANTAGE OF FACEBOOK AND GENERATE LEADS
For decades, auto dealers have combed the Earth in search of the ever-elusive sale or tool or marketing program to steal car buyers from their competitors’ backyard. For years, direct mail salespeople by the dozen have promised to have the secret proprietary formula for success. Dealers have tried and sometimes succeeded and sometimes failed, but
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
Podcast: Long-term Customer Relationships
Bill Wittenmyer of ELEAD1ONE speaks with us about building long-term customer relationships at your dealership.
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 1
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
How to Use the GROW Model and Coach Your Team
Just like your favorite football team’s coach, as a leader you are the coach of your dealership, helping to drive them down the field to make the score. As head coach, your mission is to help each team member make good decisions, solve problems and learn new skills so that your dealership makes its goal on the lot and beyond.
Five Steps to “Turn Up” that Vehicle Turn
You’ve no doubt been there — that time when you had to move a lot of a particular vehicle, fast. Maybe you wanted to take advantage of a manufacturer spiff, or needed to clear out slow-moving inventory or unexpectedly got stuck with some less-than-desirable vehicles. Whatever the reason, the pressure was on. At the time,