Cementing the Service Relationship
Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.
Preparing Your Dealership for Autonomous Vehicles
Although the future of autonomous vehicles seems like it’s light years away, it will be here before we know it. Dealerships need to start preparing now. Make sure you have an efficient, time-tested process to provide the best customer experience and keep them coming back for years to come.
Insanity: Doing the Same Thing and Expecting Different Results
Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.
Feast or Famine? Not If You Know How To Prospect!
Times are tough, but as an old adage reminds us, “When the going gets tough, the tough get going.” In the automotive industry, good salespeople know how to ride economic waves.
Smart Toyota Develops a Video Sales Advantage
There is no denying the emerging importance of video components in marketing in today’s business climate. Put another way, in the words of Peter Leto, Google’s head of auto retail, “video is the new showroom.”
Custom Wheel Colors Can Earn Dealerships More Green
Alloy wheels are an attractive, often-desired feature for new and pre-owned vehicle customers. There’s now an exciting trend growing in the automotive industry: custom colored alloy wheels. Popular makes are now coming off the line with black and gun-metal colors and sold as upgrade packages to consumers — and customers are buying.
Reinsurance and F&I: Are You Making the Most of Your Opportunities?
You must maximize the earnings available that start in your F&I office by dictating the type of sales that occur. Everyone looks at the per copy, but what about the results for your other departments?
How a Recon Management Program Can Benefit Your Dealership
A recon management program is designed to help control the reconditioning process at a dealership. While all dealerships have a process for handling how they get cars frontline ready, not all do this efficiently. The recon management program is an opportunity for the dealership to take back control of the reconditioning process by controlling speed, cost, time and morale.
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
