SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
WANT TO MAKE 2017 A SMASHING SUCCESS? LOOK NO FURTHER THAN SERVICE CALLS
Coming off of an extremely successful 2016, you may be wondering how you can best keep this momentum going into the New Year. The answer is simple: service calls. Google research shows that 60 percent of consumers who perform mobile searches regarding parts, services or cars will make a phone call first. Yet, according to
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
VIDEO — GIVING CUSTOMERS WHAT THEY WANT
Wael Ghali is the president at the Coral Springs Auto Mall, located in South Florida. Ghali has more than 20 years in the automotive industry and, since taking his current role in May 2015, has increased sales at the Buick GMC store by 40 percent, brought the Kia store to No. 1 in South Florida,
CAPTURE CUSTOMERS’ ATTENTION — AND BUSINESS — WITH TEXT MESSAGING
The Vinart Auto Group has three franchise dealerships in Pennsylvania and another in New Jersey. The group consists of an Acura dealership, a Honda dealership, two Hyundai dealerships and two used car locations, as well as a dedicated collision facility. Andy Wright is a second-generation dealer with more than 400 employees. The Vinart Auto Group
TAKE A LOOK AT NOLA BEYOND NADA
The 100th NADA Convention and Expo will take place in New Orleans this year, and while there’s certainly enough going on there to keep you occupied, you might want to consider taking a day or two to explore The Big Easy, a city with a unique blend of history, mystery music, food and attractions. Its
10 Innovative Digital Marketing Companies Helping Dealers Dramatically Improve Profitability
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry – dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers. Dealers have hundreds of
