Webinar: Effective Marketing During Uncertain Times
Learn how to market to prospects with the right message at the right time, and much more!
Knowing Your Defectors Is Half the Battle in Customer Conquest. The Other Half? Data-Driven Targeting
It’s only a slight exaggeration to say that many dealers would kill to know which of their competition is conquesting their customers. Understanding your retention and defection numbers, including which brands you’re losing business to and why, can produce insights into dealership weaknesses, marketing gaps, and other liabilities. But, knowing your defectors is only half
The Story That Vroom’s Ad Isn’t Telling for Retailers
To truly power this environment going forward, retailers need a more transparent environment where pricing and payments are more inline with what consumers expect to see.
SureSale Increases VDP Views with Expanded Digital Merchandising for Dealers
By integrating with dealers’ inventory feeds and image management systems, the app lets users instantly validate vehicle quality and condition.
NADA Issues Analysis of 2020 Auto Sales, 2021 Sales Forecast
Tight inventory meant that OEMs and dealers pulled back incentive spending. Coupled with consumer preferences for more expensive light-trucks, this pushed average transaction prices to record highs throughout the year.
Owner Retention Programs: The Good, the Bad and the Ugly
The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue the relationship until they’re ready to buy again. Sending consistent communications to customers keeps brand awareness high and generates ROs and revenue.
The Big F&I Squeeze — Challenge Creates Opportunity
Dealer-arranged financing and the sale of owner protection products have met the needs of millions upon millions of car buyers — and generated additional income for dealers — since the first F&I department opened its doors. But times have changed.
Xtime, CenPOS Bring Better Streamlined Service Check-Out to Auto Dealerships
The CenPOS payment solution integrates into Xtime’s Spectrum Platform, which makes it easier to capture and report customer payments efficiently either in the service lane from a tablet device or any service department workstation.
Customer Loyalty is Created in the Service Lane
One of the most significant trends that auto dealers are grappling with is the erosion of front-end margins. New vehicle gross margins have declined significantly in the last seven years, from 4% in 2011 to 2.2% in 2018.
Maintaining a Positive Dealership Culture in a Volatile Market
The automotive retailing market might be changing, but that doesn’t mean your attitude has to shift with it.
