The Role of a Finance Manager in the Dealership of Tomorrow
Start talking about the strategy going forward in constantly educating your customer base on your valuable F&I protection and make it as easy as possible to purchase when the customer decides it makes sense to do so — wherever that customer is.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Seeing a strong return on your dealership’s marketing investments is a long-term commitment to your business. You have to be willing to spend the money, do some research and try new things within your marketing team and business.
The Big F&I Squeeze — Challenge Creates Opportunity
Dealer-arranged financing and the sale of owner protection products have met the needs of millions upon millions of car buyers — and generated additional income for dealers — since the first F&I department opened its doors. But times have changed.
Is Email Marketing Most Effective?
Every marketing channel has its pros and cons. Relying on one channel alone limits your reach, ignores the way consumers behave and may not be the best channel to support your campaign objective.
An Increase in Generation Z Consumers Is Good News for Dealers
Learning what makes Gen Z tick and tailoring your selling process accordingly will take time, but in the meantime, prioritize relationship building.
4 Common Job Seeker Frustrations and How Your Dealership Can Avoid Them
Given the tight labor market, job seekers have their choice of countless open roles at the tips of their fingers. This means if your dealership has a frustrating hiring process, top talent won’t hesitate to find their next opportunity elsewhere.
Car Buying Should Not Resemble a Hostage Situation
Many dealerships embody high standards and seek to improve the customer experience but find it challenging to boost consumer confidence. Here are a few ways to provide a positive collaborative experience for your customers.
4 Mistakes That Limit the Potential of New Technology
If people from a century ago were to peek into the modern-day world, the technology they’d see would seem magical: doorbell cameras, smart thermostats, artificially intelligent devices, self-driving cars.
Younger Generations Could Provide Answer to Dealership Turnover Issue
Cox Automotive’s 2019 Dealership Staffing Study reveals an optimistic forecast with younger generations showing a greater interest in dealership jobs than older generations.
Younger Generations Could Provide Answer to Dealership Turnover Issue
Having access to the latest technology is not only expected by these younger generations but required to succeed as a business in today’s digital age.