Being a Team Player Without Being the Whole Team
It’s important to cross train and have team members be able to step in for each other if someone is on vacation or has to take a sick day. It’s dangerous to have only one person knowledgeable about a crucial role at your dealership; what happens when they can’t come in one day or decides
Feast or Famine? Not If You Know How To Prospect!
Times are tough, but as an old adage reminds us, “When the going gets tough, the tough get going.” In the automotive industry, good salespeople know how to ride economic waves.
Team Velocity Marketing Acquires Leading Video Pre-Roll Provider, Car-Mercial
Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.
11 Tips for Lead Generation and Increasing Your Sales
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors:
Connecting for Success: Streamline Your Processes to Increase Customer Loyalty – and Your Profits
Study after study shows that the vast majority of Americans dislike the car buying process and would make big changes to it if they could. This may sound like bad news, but it creates a big opportunity for you. If your customers leave your dealership with a good feeling, an unexpected good feeling, that directly results in appreciation and loyalty.
Big Data Fuels Car Sales
People love their cars, which is why selling them the vehicle of their dreams is as much about winning their hearts as their minds. It’s like being a matchmaker; if you’re going to present the right make and model to make the sale, you’d better know what turns them on.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking
10 Things That Require Zero Talent: A Hiring Guide for Sales Managers
If you hire the ideal candidate and then, in three months it’s not working out, look at yourself. Employees are responsible for bringing their time and talent to work. You’re responsible for making sure these don’t go to waste.
Without A Fundamental Approach to Follow Up, Your Dealership’s Investment In Staff Training Is Wasted
The dealership’s day began with a quick sales meeting — 12 salespeople and their GSM huddled around a large TV screen to watch the daily installment from a sales trainer’s learning platform. When the trainer began to pose questions, the GSM repeated the choices to answer the questions.
Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
