WANT TO MAKE 2017 A SMASHING SUCCESS? LOOK NO FURTHER THAN SERVICE CALLS
Coming off of an extremely successful 2016, you may be wondering how you can best keep this momentum going into the New Year. The answer is simple: service calls. Google research shows that 60 percent of consumers who perform mobile searches regarding parts, services or cars will make a phone call first. Yet, according to
GET REAL: Five Ways to Show Your Customers You’re Undeniably Authentic
Authenticity. It’s a word that’s tossed around a lot, but what does it really mean for your brand, your consumers and your bottom line? As it turns out, quite a bit, actually. Consumers are adamant that the businesses they support convey a genuine sense of self, communicating their missions, as well as the ways their
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.
These Scary Situations Can Damage Your Dealership Long After Halloween
The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy
August 2016 AutoSuccess Magazine
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