Four Used Vehicle Fundamentals to Help Stay Strong as Fall Unfolds
There appears to be good news and bad news on the horizon in used vehicles. The good news first: According to analysts, the healthy pace of used vehicle sales, particularly in near-new segments with good-credit buyers, that many dealers have enjoyed this year may continue this fall. If true, the used vehicle market may defy
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
Click or Treat: Three Ghoulish Tricks for Better PPC Results
All advertising inspires additional online research. The challenge is how to influence consumers as they enter keywords and navigate through search engine results. Text ads are just one of the many moving parts in a successful PPC strategy — but they are an important component. A combination of PPC best practices and creativity will lead
The Seventh-inning Stretch In Recon’s Race For Relevance
If the history of vehicle reconditioning were a baseball game, it’s now the seventh-inning stretch. Anyone who’s sat through six-and-a-half innings in stadium seats knows its function — to stretch, catch one’s breath, and prepare for the game’s final critical innings. Dealers have been playing recon for many long innings now, and frankly, their teams