Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
Time to Line is Great News for Changing Times
I’m talking to the choir here, but auto dealers are champions of making lemonade from lemons, and you’ll need as much of this optimism as you can grasp going forward.
Babcox Media Acquires Professional Carwashing & Detailing
Babcox Media Inc. is pleased to announce its acquisition of Professional Carwashing & Detailing (PC&D) magazine and digital properties, effective Dec. 1, 2017.
ActivEngage Adds Financial Qualification Feature to Omnichannel Communications Solution for Car Dealers
As the automotive industry continues to shift towards digital retailing, the new integration offers car dealers the opportunity to leverage technology and real-time conversations, which starts the financial steps of the car buying process before consumers step into a dealership.
Natalie Born Selected to Present on Female Purchasing Power at Women in Automotive Winter Conference
Born to present “Women Buyers – Get the Playbook” at the conference December 10-11 in Palm Springs, California.
Team Velocity Marketing Acquires Leading Video Pre-Roll Provider, Car-Mercial
Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.
Getting Ready for the Storm: Preparing Your Dealership for Potential Disaster, Part 1
This year, in the space of two weeks, two major hurricanes struck the United States — the first time in recorded history that the country has been hit with storms of such intensity in the same hurricane season. In late August, Harvey hit the Houston area leaving major floods all along — and well past
Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top
If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
