Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
4 Reasons to Rethink How You Source Auction Vehicles
Today’s wholesale market is anything but traditional. Consider these factors.
WILL YOUR DEALERSHIP THRIVE, OR SIMPLY SURVIVE IN 2017?
Running a car dealership has been and always will be challenging; but several workforce trends in 2017 will make it even more challenging for dealers who insist on doing “business as usual.” An improving economy, changes in organizational structure and customer expectations are at the root of these trends. As always, the ability to embrace
GOAL FOR 2017: Improve Customer Retention
Every year brings a new list of New Year’s resolutions. Make 2017 the year you significantly improve customer retention. Keeping satisfied customers returning to your dealership will not only make you more money in the long term; it will also have a positive impact on your standing with your OEM. This resolution may appear on
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
USING CUSTOMER RETENTION TO DRIVE SALES
I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are not working the way we would like them to. Some are the usual — not enough sales, can’t find techs, heavy turnover in the sales department, etc. Sorry, no answer for these. However, I think
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
Is Your Dealership Ready for the Future?
As dealers, we sometimes get caught up in the day-to-day of our dealership. But sometimes we need to look ahead and see what is coming, and how we need to prepare. It’s time to ask the hard questions to see if your dealership is ready to tackle the future.
Strengthen the Blend of Your Marketing
Marketing today, as much as ever before, is a ROI game for dealerships. The many different traditional and digital marketing tools have blurred the lines of return on investment. This is a major issue for profitably running your dealership.
