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The Appraisal Lane Expands to the Midwest

Executives of The Appraisal Lane say they are taking a very methodical and selective approach when it comes to expanding the company’s reach, an approach they say is critical to the success of their community.

The “Be Happy” Attitudes

Believing is becoming. This positive attitude will be the difference that makes all the difference in the success of your organization and your life.

Take Care of Your People

Encourage each employee to seek mentors who complement their backgrounds and interests. And don’t just verbalize these positive reinforcements. Be proactive and mentor others. Continue to do what you have to do to grow. Take a class, volunteer or get involved in your community.

Focus on How Your Customer Can Get More, Not How They Can Pay Less

There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.

Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!

There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.

Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer

Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.

For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.

For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.

Personal Traditional Automotive Marketing

With DMS data, service, branding, community events and more, the personal exposure of ringless voicemail has numerous applications. It provides a way to reach out to consumers on a one-to-one basis that’s not intrusive, not expensive and maximizes your labor. It’s a solution that every automotive dealer should take a look at implementing into their marketing strategy.

PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion’s Smart Flicks Video Marketing Platform

Bust to Blue Sky

“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”

Nielsen Automotive Group Sales Up in May 24 Percent

Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.