Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
Set More Phone Appointments by Making It Easy for Your Customers to Call Your Dealership
Mobile phones are our new personal assistants and they are changing the dynamics of customer interaction. Today, mobile is driving phone calls as the preferred method of customer interaction. Here are three simple things you can do to maximize your phone performance by helping your customers call your dealership.
Promises, Phone Processes and People
There is a reason great and rapidly growing brands like Subaru have laser focus on their customers’ phone experience, as well as email, chat and text. Subaru advertises “Live. Love.” and “The Love Promise,” and so they deliver their love for their customers at every touchpoint.
What is Your Phone Performance IQ?
Most calls to your dealership are from customers who can’t find or confirm some specific information online.
Car Wars Announces Innovative Updates and Solutions at NADA 2024
The innovations include Mystery Shop Scorecard, Call Coaching, Redesigned Call Alerts, CRISP reporting, a DriveCentric Texting Integration, an app and more.
Quantum5 and InteractiveTel Announce Strategic Partnership
The combination of these two companies partnering will result in best-in-class customer experience skills training based on real-life scenarios in the dealership.
Are You Spinning Your Wheels in Owner Retention?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best-ever year in fixed operations.
4 Mistakes That Limit the Potential of New Technology
If people from a century ago were to peek into the modern-day world, the technology they’d see would seem magical: doorbell cameras, smart thermostats, artificially intelligent devices, self-driving cars.
Finding a Technology Partner That Will Stick with You
Why do your longstanding customers keep coming back to your dealership? Is it because you offer the best deals? Maybe. But I’m willing to bet it’s because you engage with them after you sell them a car and provide them a level of service they can’t get elsewhere.
