Think Like a Thief to Reduce Identity Theft at Your Dealership
Getting information from a variety of areas of your customer’s life can help you figure out if they’re really who they say they are.
Mercedes-Benz USA Puts Spotlight on More Atlanta Heroes
Mercedes-Benz USA has released its latest documentary short for “Greatness Lives Here,” an initiative dedicated to celebrating Atlantans who quietly devote their lives to empowering the youth of tomorrow and making a difference in their community.
Volunteering as a Hiring Guide & Benefit
I’m always inspired after reading through our contributors’ articles each month. Their willingness to share their leadership, sales and marketing advice is a testament to the generosity of our industry.
Edmunds Report Reveals Newer, Lower-Mileage Used Vehicles Inundating Dealer Lots
Edmunds experts note that used vehicle prices are rising as a result of these newer, larger, and more contented used vehicles hitting dealer lots, but thanks to an oversupply of off-lease vehicles and rising new car prices, buying used still reflects significant savings over new alternatives.
Finding Hidden Suspension Damage
Worn or damaged tie rod ends, ball joints, upper and lower control arm bushings, and other steering components can cause steering-related issues. A worn or bent steering rack can also create alignment headaches. But, most of these are due to wear and tear, not bent or broken components.
Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
Podcast: Body Language in the Service Drive
Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.
Men Champions Advance Careers for Women
Many male execs, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that “half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none.” These apprehensions build walls that deny
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
