CDK Releases New Data about Gen Z Car Shoppers
The study finds gen z car shoppers spend more time researching and find the purchase process more difficult than older generations.
Tensioners and Pulleys
For a round piece of metal that doesn’t seem like it would do much other than support a belt, tensioners and pulleys play a surprising number of roles.
Stock Video Versus ‘Real’ Videos
The more accurately your vehicles are represented online, the more leads you’ll get from shoppers who are ready to buy.
Classic Merchandising
Whether selling classic or late-model cars, video merchandising has substantially improved B&B Auto Sales’ closing ratio.
WebBuy Wins BIG at the 2022 AWAs
Brian Pasch is pleased to announce WebBuy as a winner of the 2022 AWA Award in the category of Digital Retail Solutions.
CarNow Launches Real Time Retail Platform with Supporting Integrations to Elevate the Consumer Buying Experience
Now, the automotive industry’s leading digital retailing company, today announced the launch of its Real-Time Retail platform. Real-Time Retail is CarNow’s live-data technology platform that empowers dealers to expand customer interactions and transactions from their physical showroom to their online showroom with ease.
Hendrick Automotive Group Adds ReconTRAC Reconditioning Software in all Dealerships
ReconTRAC today announced that its reconditioning software solution will be installed at all Hendrick Automotive Group dealerships by the end of 2022. Representing 131 franchises and 25 manufacturer nameplates, Hendrick Automotive Group consists of 94 dealership locations, 21 collision centers and four accessories distributor installers across 13 states, and will be the largest single user of ReconTRAC in the U.S
First 3D Virtual Showroom for Dealer Websites Launches
izmoEmporio’s full CGI car personalization platform engages car shoppers, increases dealership website conversion and can lower auto dealers’ cost of customer acquisition.
EVs Are Here: BendPak Equips Dealers to Service Them
Visit NADA Expo booth 3957W for demonstrations of new EV-battery and two-post lifts.
Acquiring Customers During Inventory Shortage is More Important Than Acquiring Vehicles
Dealerships need to adjust their compensation models and offer commissions for other products and services.
