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How to Engage and Win the Lucrative Millenial and iGenerations

Imagine you send and receive as many as 3,000 text messages a month, but make and receive fewer than 150 phone calls. Imagine you read reviews on blogs and other social media platforms before a purchase instead of asking the opinions of friends or family. Imagine you share virtually everything that happens in your life

Boosting Service Center Revenue – What Dealership’s Can Do To Better Retain Service Customers

Featuring responses from more than 500 respondents who used a dealership’s service center in the past year, the survey unearthed what’s at the heart of customers choosing their dealership’s service center versus other options and the factors that likely lead to customers no longer visiting at all.

Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department

Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.

Are You Losing Customers to a Slow Buying Process?

Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.