Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
Mission Improbable
Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.
Employee Retention Impacts Owner Retention
In many of my workshops, I ask the dealers and general managers attending the following question: “What do you do with a salesperson who sells an average of five units a month?” I’m guessing you know the answer to that question yourself — it probably sounds something like: “You’re out the door,” or “I don’t tolerate anyone selling just five cars a month!” Right?
Looking to Improve Your F&I Department? Rethink Your People Strategy
To remain competitive in today’s retail automotive space, each step of the car-buying process must be a positive experience for customers. From salespeople to F&I employees, your team must prioritize customer satisfaction.
Buy My Stuff — Right Now!
If it is superior to the competition, you need to explain how and why. Don’t try to simply tell the market what it wants; that will never end well.
On How Not to Get Stuck Between a Rock and a Hard Place
We’re entering a time again where that dangerous spot between that rock and a hard place is staring dealers in the face. The heat is already on, and some dealers are jumping out of the hot water and taking action. I fear too many will not, however, preferring to mush on until the water boils and it is too late.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Manheim’s Marketplace to Deliver Omni-Channel Experience
“Manheim’s vision is to transform our operations into a seamless, 24/7 marketplace that enables our clients to buy and sell vehicles and solutions effortlessly,” said Grace Huang, president, Manheim Inventory Solutions.
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
“Is That New Hiring Technology Really Right for Us?” Five Questions to Ask Before You Invest
Just because a new offering exists doesn’t mean it’s right for your business. Scott Wintrip says before you “hire” that flashy new tech you should interview yourself about your organization’s needs. Here are five questions that will help you make a smart decision.
