Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
Getting Unstuck: Ways to Break Yourself Out of the Everyday Rut
“The danger in playing a piece over and over again lies in getting stuck in a rut where you don’t ask questions anymore and you always play it the same way.” — Itzhak Perlman We’ve all had those times in our careers when we’re stuck in a rut, or even might be losing ground. Days
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
Three Ways to Convert a Service Visit Into a Sale
To ensure that your time and effort is not wasted trying to sell in the service drive, here are a few things that can be done in order to make it worth your while.
Top 15 Ways to Improve Communications in the Service Drive
We need to take a closer look at how we communicate with our customers and our colleagues as well as how our customers perceive us. We cannot expect for our colleagues and employees to just read our minds as to needs and actions without having an open line for conversation and understanding. Customer loyalty is
How Better Hiring and Training Processes are Driving Change in the Industry’s Largest Dealer Group
Today, the turnover number for the average dealership is more than 70 percent. Automotive consulting firm ESI Trends is familiar with the challenges faced by the industry: It also partners with the NADA to produce the annual National Automobile Dealership Association Dealership Workforce Study.
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
Pulling Together: Leadership and Employee Performance, Part 3
The potential for a new employee is practically limitless. Each new hire could be your dealership’s next superstar. Reality, however, soon kicks in and reveals the truth. Some new hires do indeed rock the lot and exceed expectations. Some, however, might not immediately live up to their potential or the hopes we had for them.
Success Story: First Team Chevy Becomes No. 1 in 2016
Leading the Hampton Roads Area with a New Strategy Located in Hampton, Virginia, Hampton Chevrolet is one of 12 stores in the First Team Auto Group.[…]
